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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing is an Organization-wide Undertaking. It isn’t sales.

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13 Executive Dashboard Examples Organized By Department

ClearPoint Strategy

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. And yet data-driven decision making is more important than ever. When done right, dashboards provide valuable insight into the health of an organization and strongly influence executive decision making.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

We are all in a race to attract, develop and retain top talent for our organizations. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. It starts with understanding where people are coming from and what makes them tick. The business case for diversity.

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Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? Sales leaders see their sales organization as the muscle that drives growth. Sales leaders see their sales organization as the muscle that drives growth.

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13 Executive Dashboard Examples Organized By Department

ClearPoint Strategy

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. And yet data-driven decision making is more important than ever. When done right, dashboards provide valuable insight into the health of an organization and strongly influence executive decision making.

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How to Build a Sales Process: The Complete Guide

Nutshell

The stages of the sales process 5 less-common (but still important) sales process stages 4 formats for organizing your sales process Strategies for creating and improving your sales process Challenges of a sales process What is a sales process? Qualifying The qualifying stage marks the first time your reps make direct contact with a lead.

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When To Give Your Work Away, and When to Charge

Strategic Communications

that this answer can make the most sense: “Yes, there are definitely times when giving your work?or For organizations that produce products, product sampling has long been a very successful way of raising awareness and preference for products. For service organizations ? can be a great form of advertising.