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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. It is one of the most optimistic cliches known to man – and with good reason. Indicators show that much of the sales process can — and should — be automated through technological advancements. Why is this important?

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below.

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Referrer Management – Capacity and Capability

Red Star Kim

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. Why do you need a business plan? This post adds to the learning resources from the session.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. And we can ask questions Why are questions so important? Questioning skills) (kimtasso.com).

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IMPACT Selling®: How to Unleash Revenue Potential with Sales Team Training

Brooks Group

Winning sales teams, even those from different industries, have one thing in common: they use a repeatable sales process. As a result, they’re consistent, they follow best practices, they replicate the habits of their A-players, and they reinforce the process with sales team training. The data backs this up.

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Entrepreneurial Competency: What it Is & Why it Matters

Hubspot Sales

Why do I bring this up in the context of entrepreneurship? Unlike other competencies, I couldn’t exactly ‘“outsource” this skill. Entrepreneurial competency means having sufficient skills, knowledge, and personal traits to succeed. These skills are all entrepreneurial competencies. Sometimes, life just happens.

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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Why is selling to the C-suite so critical? As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Gone are the days when you could simply sell to a mid-level manager. Senior decision maker titles also vary by industry.