Apptivo

FEBRUARY 20, 2023

Wind-Up Overview No matter what you sell or the sector you’re in, you need a consistent flow of qualified leads to develop your business. In this article, we’ll define lead management, go over the components of a sales lead management system, and discuss the tools that can be implemented to get the best outcomes.

Management 103

Management Sales Software Software 103

Hubspot Sales

DECEMBER 4, 2018

Now all you need to do is answer some questions, get in front of the right people, and make sure they opt for you over the competition. Starting a relationship with someone who's never heard of you or isn't actively looking to solve a relevant challenge is tough. These phrases don’t tell you what they sell.

Leadership 142

Leadership Sales Training Meetings Management 142

Nutshell

MARCH 17, 2023

In both cases, a person has made a commitment to your company based on what you’ve shown them so far, and you have a wonderful opportunity to capitalize on that positive sentiment. After all, your welcome email sets the foundation of your branding and helps to establish the connection you have with your customers or potential customers.

B2C 154

B2C Onboarding Decision-making B2B 154

Nutshell

APRIL 13, 2020

And it’s sunk in because my mentality was, ‘Look, if I told you to get 50% better in 50 days, you’d look at me sideways and say, ‘Dude, I don’t know what you’re talking about, I’m working as hard as I can right now, that seems crazy.’ Could you just do 1% better?

Decision-making 133

Decision-making Construction Sales Publishing 133

Hubspot Sales

JULY 18, 2018

In fact, "Goldfish can perform all the kinds of learning that have been described for mammals and birds," says Professor Felicity Huntingford , who's spent more than fifty years studying fish behavior. Depending on what you’re selling, think about the picture you want to paint for the prospect, and literally paint it. Provide choices.

Media 109

Media Meetings Digitalization Sales Management 109

Nutshell

AUGUST 18, 2021

Marketing is the one thing every company does but nobody can agree on. You can read their brilliant answers below. By the way…are you a marketing leader who wants to add your own definition of marketing to the list? “Marketing is the subconscious relationship you build with your customer.”

Marketing 127

Marketing Digitalization Acquisition Decision-making 127

Hubspot Sales

JULY 10, 2018

At first glance, you might think I'm just a writer suffering from a nervous breakdown after one too many blog posts. When you pepper your argument with unnecessary words, it distracts from the purpose of the message and dilutes its strength. This can make you come off as unsure, unprepared, or nervous.

Meetings 112

Meetings Communication Sales 112

Hubspot Sales

MAY 7, 2020

You don’t have to call all the leads who are just looking for information or education — those leads need to be nurtured, and Marketing is the right team to do it. But what if you don’t have enough inbound leads? You still have to keep your pipeline full, so how do you create net new opportunities if your inbound leads are running dry?

Cybersecurity 130

Cybersecurity Value Proposition Decision-making Stakeholders 130

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. You hardly think of how to attract bigger customers specifically. All you want is to attract more people who might be interested in your product or service. So, what are you doing wrong? And you aren’t alone.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Hubspot Sales

APRIL 9, 2018

If money and resources were no object, would you be willing to start with our product today?”. What’s holding you back?”. How can I help you get the resources you need to sell this to the decision maker?”. “So So is X goal no longer a priority for you?”. What happens to those goals if you don’t act now?”.

Decision-making 145

Decision-making Sales Logistics Construction 145

Hubspot Sales

JANUARY 24, 2018

Whether you’re networking, speaking with a new prospect, or warming up a customer before upselling them or asking for a referral, you must be able to build rapport with casual conversation. To help you master this crucial skill, we’ve written a comprehensive guide to small talk. The other person will notice how engaged you seem.

Decision-making 144

Decision-making Meetings Internet 144

Hubspot Sales

DECEMBER 26, 2017

And if you’re a manager, here’s what you should be teaching to your team. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. The more videos you make, the more efficient you’ll become. In time, you should be able to whip up customized videos like they’re emails. (Of

e-Learning 144

e-Learning Sales Marketing Management 144

Hubspot Sales

MARCH 16, 2018

Not only will your messages stand out, showing a little personality will make you more likeable. Buyers often forward the memorable sales emails they receive to other people in their organization -- so even if you don’t get an immediate reply, you’ll boost your name recognition at your target company. Would you like to hear them?

Sales 105

Sales Marketing Communication Organization 105

LinkedFusion

AUGUST 18, 2023

You can connect with and communicate with lots of other people in your professional network, which makes it simple to grow your influence and locate the best clients. You can be unsure as to whether a message you send via LinkedIn has been opened and read by the intended recipient. How read receipts work?

Communication 52

Communication Facilitation Customer Experience Sales 52

MTD Sales Training

AUGUST 6, 2018

Trying to get your prospect to interact with you can often be a frustrating nightmare. Making a call that is interrupting their day, especially when it sounds like a typical sales call, can be the quickest way to get a slam-dunk from the other end of the line. That tells them immediately who you are and the purpose for the call.

Sales Training 73

Sales Training Sales Management 73

Account Management Skills

DECEMBER 19, 2022

This episode is packed full of practical tips to help you with your own agency’s marketing. Dan shares with me: – the biggest challenges facing agencies when it comes to marketing their services. – and why you don’t necessarily have to be the agency personality on LinkedIn. . How are you doing?

Marketing 52

Marketing Account Management Management Onboarding 52

Hubspot Sales

FEBRUARY 12, 2018

But that’s to your advantage: A Valentine’s Day-themed email will stand out in your prospects’ work inboxes, make them curious, and ultimately, earn you the opens and replies you’re looking for. I can’t offer you truffles, but …. If you’re interested, you can book some time on my calendar here: [Link to Meetings tool.].

B2C 98

B2C Decision-making Meetings Marketing 98

Hubspot Sales

JANUARY 22, 2018

After all, sparking your prospect's curiosity is often the simplest and most effective way to get them to open your email -- and once they've done that, you can win a response by writing a relevant, timely email. 1) "Have you tried [restaurant in prospect's town]?". And you don't have to pretend you've gone there.

Advertising 111

Advertising Sales Finance Organization 111

Nutshell

NOVEMBER 25, 2020

Through innovative software , contacts and their behaviors can be tracked and segmented, dramatically boosting the effectiveness of a well-executed email marketing strategy. They’re both sent using similar tools, map to a larger sequence or campaign, and can even serve similar purposes, like winning back lost leads.

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Hubspot Sales

JANUARY 2, 2018

Closing with something memorable and personalized won’t just make you stand out -- it’ll also give you one last chance to connect with your prospect. Take a look at the difference an email sign off can make compared with the standard one above: Always a pleasure chatting with a fellow Red Sox fan, Aja. If so, use this sign-off.

Media 145

Media Sales Meetings Organization 145

Hubspot Sales

APRIL 6, 2020

It's no secret that networking can be time-consuming and difficult. when you send your follow-up email. when you send your follow-up email. That's why we've created this guide — loaded with insider tips and templates, it's here to help you send effective post-networking follow-up emails. Follow-Up Email Subject Lines.

Meetings 115

Meetings e-Learning CRM Organization 115

Hubspot Sales

JULY 14, 2020

Hear me out for a moment — we’re going to take our salesperson hat off and are going to tap into our marketing alter-egos (briefly, I promise). Now go ahead and put your salesperson hat back on so we can talk about what it means to be a sales industry influencer. What area of sales do you specialize in? Are you a SaaS pro?

Sales 87

Sales Media Publishing Internet 87

Hubspot Sales

JANUARY 12, 2018

Direct mail can be expensive. People received 121 emails per day on average , meaning you have to work incredibly hard to cut through the noise and win a response. People received 121 emails per day on average , meaning you have to work incredibly hard to cut through the noise and win a response. Consumers enjoy getting mail.

B2C 139

B2C Insurance B2B Financial Services 139

Hubspot Sales

NOVEMBER 3, 2017

Recently, I sent a personalized outreach email to 27 CMOs I barely knew, and in less than 48 hours, almost half booked a meeting with me. Give them a good reason to connect with you. If you are casting a wide prospecting net (“net fishing”), chances are you won’t catch many fish. I look forward to talking to you!

Meetings 84

Meetings CRM Media Sales 84

Nutshell

DECEMBER 21, 2018

Well here’s the catch—your new role is “sales development representative,” and you’re in for a wild ride. Even though you won’t be the one closing all the deals, your role is still critically important. Before you show up on day one, you should read as much as you can on sales development best practices.

Sales 87

Sales Brainstorming Publishing Meetings 87

Hubspot Sales

OCTOBER 29, 2017

You know what tips buyers off that the email they're reading is a sales pitch? "Hi, You should never actively hide the fact that you're a salesperson from buyers, but positioning yourself as a consultant, business expert, or interested party in the opening line will do you justice and keep the prospect reading. That'll do it.

Value Proposition 111

Value Proposition Media Sales Organization 111

Hubspot Sales

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. I don’t know about you, but I never stroll over without a detailed plan of what I’ll say and how I’ll say it. Your recipient will appreciate how quickly you get to the point.

Acquisition 145

Acquisition Onboarding CRM Sales 145

Hubspot Sales

MAY 19, 2018

You don’t have to send 100 emails just to hear from one or two of them. You know the numbers are true if you’ve been conducting cold or warm outreach for a while. While I can’t give you a specific number for my cold email response rates, I can tell you I’m sending cold emails -- a lot. Regards, [Lazy Salesperson].

Sales 110

Sales Decision-making Media Sales Management 110

Hubspot Sales

MAY 22, 2019

Here's a guide to help you optimize your prospecting process and significantly improve your response and connect rates, without changes to the content of your messaging. To me, a touchpoint refers to a voicemail, email, or live conversation. So, when you surpass eight touchpoints, the law of diminishing returns comes into play.

Media 108

Media Prioritization Communication Meetings 108

MTD Sales Training

JULY 30, 2019

One gentleman stood up at the start of the session and said, ‘I’ve been selling for over 30 years…what can you teach me?!’. So, my consultant said he was exactly the kind of person who should be coached in sales because he’s open to new ideas and has the experience to see how any new ideologies can be applied in the real world.

Sales Training 60

Sales Training Sales Marketing Management 60

Hubspot Sales

APRIL 1, 2020

Weathering relentless rejections and spending hours pursuing a prospect just to find out they aren't actually a good fit for your product or service can be annoying at best and soul crushing at worst. The amount of time put into content creation, emailing, cold calling, and other lead generation activities can seem tedious.

Decision-making 106

Decision-making Small Business Sales Value Proposition 106

Deep Insight

AUGUST 16, 2021

Elephant hunting is difficult to do, but very profitable if you’re successful. The message from this blog? It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Account Management Skills

MARCH 20, 2023

This is going to be particularly interesting for you if you’re working in an agency with a hybrid account management role, you’re doing both sides of the role currently, you might also be an agency owner who’s looking at splitting the roles out and not really sure exactly how each function is going to work together.

Digitalization 52

Digitalization Account Management Decision-making Management 52

PandaDoc

JULY 12, 2022

So, let’s say you make it. You capture the reader’s attention and they open your email. What are you going to do next? The aforementioned door is only the starting gate — that finish line you seek is still down the field. You can’t hit your audience with whatever you like and then see what sticks.

Sales 52

Sales Decision-making Onboarding Marketing 52

SalesGlobe

JULY 11, 2022

But what happens when you find yourself in a sales role responsible for generating new business? Whether you are a pro or new to the sales environment, to have a thriving business you need to build, strengthen, and maintain strong relationships. First and foremost, to build relationships, you need to get your name out there.

Supply Chain 52

Supply Chain B2C Media Meetings 52

SBI Growth

JUNE 30, 2013

If you do not want to miss your 4 th quarter, read on. Allow me to explain. However, you probably do just the opposite. You reduce the number of sales reps to cut costs. You will have a problem surface when the economy recovers. Your short-sightedness means you will have to hire quickly and play catch up.

Onboarding 123

Onboarding Sales Publishing B2B 123

Hubspot Sales

DECEMBER 3, 2017

Responding to "Call Me Back After the Holidays. Calling prospects in the last few weeks of Q4 means you’ll hear a season-specific objection: “Can you call me back after the holidays?”. Lastly, the buyer may be blowing you off. If you reach out again in January, he’ll give you another excuse.

Meetings 106

Meetings Negotiation Sales 106