Mike Kunkle

AUGUST 8, 2023

When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. Fragmented customer experiences, misaligned strategies, increased friction for customers, and unfulfilled revenue potential. Establish customer advisory boards and sales advisory boards.

Sales 188

Sales Prioritization Innovation Leadership 188

Nutshell

JANUARY 16, 2024

In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics. These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. As you might expect, this podcast discusses a variety of social media topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics. These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. As you might expect, this podcast discusses a variety of social media topics.

Marketing 71

Marketing Media Digitalization B2B 71

Hubspot Sales

APRIL 7, 2023

In this blog post, we'll cover the following: What is a digital product? Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. How can your business sell digital products?

Digitalization 113

Digitalization Computers and Electronics Media Brainstorming 113

Red Star Kim

OCTOBER 19, 2023

Accountants, lawyers, paralegals, patent attorneys and financial advisers (both professional advisors and dedicated business development professionals) joined me at an MBL workshop on telephone skills for client service and selling. We explored the fundamentals of relationships, managing inbound calls and planning outbound calls.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. You hardly think of how to attract bigger customers specifically. All you want is to attract more people who might be interested in your product or service. High-ticket vs. low-ticket customers. And you aren’t alone.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Nutshell

DECEMBER 7, 2023

From customer service and data analysis to research and writing, there are plenty of tools to help streamline the process. For example, a customer service AI chatbot can assist your team — and your customers. We will cover these topics: Table of Contents What is an AI chatbot?

Artificial Intelligence 54

Artificial Intelligence Marketing CRM Banking 54

Mike Kunkle

APRIL 8, 2023

That’s obviously important, but it’s a separate topic for a different day. The first step is to determine the level of early lead qualification that’s required, to continue talking and exploring. This applies to a customer lifecycle, the buying process within it, and your sales process which should be mapped to it.)

B2B 211

B2B Decision-making Sales Stakeholders 211

Nutshell

APRIL 3, 2024

DOWNLOAD Want to generate more leads? (Of The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Here’s a quick outline that can help you get started, but make sure to customize it to your specific needs and goals! Of course you do.) Download it today!

Stakeholders 71

Stakeholders Digitalization Marketing Internet 71

Customer Think

APRIL 3, 2023

Customer satisfaction is a hotly debated topic in the marketing world. Some business owners consider a lead “satisfied” when they purchase a product or service from their online store. In reality, satisfaction can end long after a customer’s first order.

Marketing 78

Marketing 78

Account Manager Tips

FEBRUARY 28, 2021

LinkedIn recently revealed the most promising jobs and in-demand skills and three customer relationship focused roles made the Top 10 #3. Customer Success Manager #7. Customisation and personalisation to be at the heart of the customer experience. Finding out what your customers want and need. WHY : How else do we learn?

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Brooks Group

APRIL 10, 2024

How to Define a Qualified Prospect Before you can begin to think about prospecting and lead generation, you’ve got to understand what a qualified prospect looks like. This will ensure you’re not wasting your time on unqualified leads. But it’s more important to show what you know about your industry, product, customers, and market.

Sales 88

Sales Media B2B Publishing 88

Outbound Engine

APRIL 28, 2020

But if your audience isn’t interested in the topic, the conversation isn’t going to get off the ground. Now known as content marketing , this consumer-centric strategy helps many companies strengthen brand loyalty and their overall customer experience ultimately leading to referrals and repeat business. Understand Your Audience.

Media 124

Media Innovation Marketing Customer Experience 124

Apptivo

FEBRUARY 7, 2023

This is so because it encapsulates the complete customer experience , from first learning about your company to finally making a purchase. As consumers discover more about your products or services, leads go down the funnel starting at the top. Top of funnel: The potential customer learns about a company, product, or service.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Red Star Kim

SEPTEMBER 8, 2023

Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing. So we didn’t spend much time on innovation at this session – but here is an overview of the topic: Innovation in Marketing (kimtasso.com).

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

DECEMBER 5, 2023

A variety of specialist (to professional services) and mainstream CRM systems were explored. Others commented on the value of Home – Vuture – a system designed for professional services – for event marketing and noted its facilities to retain dietary requirements and other preferences. Email Online Invitations that WOW!

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Zendesk

JULY 12, 2023

At AWS , Mishra serves as senior advisor to AI/ML startups, where he leads several programs related to startup-scaling, generative AI, and joint innovation. Mishra contends that one of the most powerful applications for AI will be in helping businesses make use of the mountains of customer data they already have but struggle to process.

Artificial Intelligence 52

Artificial Intelligence Procurement Retail Software 52

SuperOffice

NOVEMBER 26, 2021

While it’s impossible to turn a website visitor into a customer before they reach the decision stage of the customer journey, you are still able to impact the customer journey itself. One way to do it is to collect your audience’s emails and reach them with personalized messages to move leads down the funnel.

B2B 128

B2B B2C Decision-making Advertising 128

Mike Kunkle

JUNE 12, 2022

If your business model includes SaaS or ongoing revenue streams, flow transactions or purchases, speak with your largest customers to understand not only their condition and how you can support them, but also how their current state may impact you. Can anything be moved to a self-service/e-commerce model?

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Scovel

SEPTEMBER 22, 2021

Marketing collateral can be described as a compilation of different media types, which helps to improve the sales of a product/service. Now-a-days, companies use them to inform the potential customers about their products/services both offline and online. Why should people prefer your product/service? Case Studies.

Media 52

Media Digitalization Marketing Sales 52

Nutshell

SEPTEMBER 30, 2020

An article in a publication that is designed to promote a product or service, but is presented in the style of original editorial content. Hyperlinked text that leads to an external webpage. A channel, or lead generation channel, is a platform or content type marketers use to reach consumers. See: lead magnet ).

Marketing 98

Marketing Advertising Media Digitalization 98

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Customer Lifetime Value. Customer Turnover Rate.

B2B 139

B2B Publishing Organization Communication 139

LinkedFusion

SEPTEMBER 12, 2023

Local lead generation is the way to connect with your clients using online marketing strategies. You can find both local, national, and international leads using lead generation strategies. Getting new customers using search engines is possible only after the optimization of your website. What Is Lead Generation?

Construction 52

Construction Media Small Business CRM 52

Scovel

SEPTEMBER 22, 2021

Marketing collateral can be described as a compilation of different media types, which helps to improve the sales of a product/service. Now-a-days, companies use them to inform the potential customers about their products/services both offline and online. Why should people prefer your product/service? Case Studies.

Digitalization 52

Digitalization Media B2B Marketing 52

Planview

MARCH 29, 2023

According to TSIA’s 2023 Professional Services Benchmark , services account for 25% of overall B2B tech revenue, on average. Professional services (I.e., Professional Services Automation (PSA) is a comprehensive platform to help automate all phases of professional services (PS) projects.

Finance 52

Finance Profitability B2B Software 52

Scovel

SEPTEMBER 22, 2021

Marketing collateral can be described as a compilation of different media types, which helps to improve the sales of a product/service. Now-a-days, companies use them to inform the potential customers about their products/services both offline and online. Why should people prefer your product/service? Case Studies.

Digitalization 52

Digitalization Media B2B Marketing 52

Brooks Group

JUNE 26, 2023

Every organization offers distinct products and/or services, has a specific go-to-market (GTM) strategy, and faces different competitors. By creating an approach customized for your organization, sales leaders can ensure that everyone gets the training they need to be successful. return, generating an ROI of 353%.

Sales Training 52

Sales Training Sales Onboarding Profitability 52

Scovel

SEPTEMBER 22, 2021

Marketing collateral can be described as a compilation of different media types, which helps to improve the sales of a product/service. Now-a-days, companies use them to inform the potential customers about their products/services both offline and online. Why should people prefer your product/service? Case Studies.

Digitalization 52

Digitalization Media B2B Marketing 52

Hubspot Sales

APRIL 25, 2023

You can ask ChatGPT to include a statistic from a certain blog link, Mendes suggests. Research Buyer Personas AI gathers customer data on a massive scale. Perform Sentiment Analysis How customers react, interact, and respond to marketing emails can provide valuable insights. Rewrite this email based on this.”

Sales 106

Sales Emotional Intelligence CRM Decision-making 106

Mike Kunkle

FEBRUARY 5, 2023

Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. It’s also how I have applied systems thinking to The Building Blocks of Sales Enablement to deliver business impact (see this link for a webinar recap on the business impact topic).

B2B 198

B2B Sales Decision-making Negotiation 198

Red Star Kim

SEPTEMBER 22, 2022

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. This topic is explored well in the recent book Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). Personable. Professional.

Emotional Intelligence 130

Emotional Intelligence Communication e-Learning Digitalization 130

Zendesk

JUNE 11, 2021

But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way. With the right methods, your business can generate more leads at the top of the funnel and more deals at the bottom. What is a sales funnel?

Sales 86

Sales B2B Advertising Media 86

SuperOffice

JANUARY 19, 2022

An MQL ( marketing qualified lead ) has become an SQL (sales qualified lead). The lead is ready to talk. It means that there’s a great chance you won’t close your next lead. Types of customer meetings. This conversation has the highest impact on the purchase decision of your prospective customer.

Meetings 63

Meetings CRM Decision-making Sales 63

Agile CRM

JANUARY 10, 2023

Customer success is key to the growth of any business, especially for those who deeply depend on website sales growth. The need for live chat tool in the current industry is driven by the growing demand for delivering efficient and convenient customer service. Is Live Chat Tools Ideal for Sales and Customer Service?

Software 52

Software Software Account Management e-Learning 52

Nutshell

DECEMBER 7, 2023

Whether you’re making videos for YouTube or creating a new company blog, you need to target the right keywords to help your pages rank. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Keyword research is a routine part of online content creation. Of course you do.)

Artificial Intelligence 62

Artificial Intelligence CRM Internet Marketing 62

Apptivo

JANUARY 27, 2022

There are two types of sales detractors whom you will come across when selling your products or services. The customer is not a good fit for your business. The customer is not ready for upselling or cross-selling. Picture this: You have two clients A and B who are your existing customers. Be Selective.

CRM 98

CRM Sales Sales Management Financial Services 98

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130