Strategic Communications

OCTOBER 7, 2021

and more on digital channels of communication, like social media. Because most of our work is business-to-business (B2B), LinkedIn and Twitter are the two social media channels that we use most often. Ultimately, though, your goals would relate to driving traffic to your website, generating leads, making sales, etc.

Small Business 141

Small Business Media Digitalization B2C 141

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. Blog posts should appear at least once a week but ideally 3-4 times a week.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Strategic Communications

APRIL 29, 2024

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 VOICE SEARCH TECHNOLOGY IS REALLY NOT THAT NEW—BUT IT’S IMPROVING While voice search may seem like pretty advanced technology, it’s been around for decades, Total Voice Technologies notes on its blog.

Digitalization 52

Digitalization Publishing Marketing Communication 52

Zendesk

APRIL 18, 2022

It’s no different for sales and marketing teams when sourcing leads. While you’re not sharing your work with a professor these days, your sales reps need to know where and how leads had first contact with your company. These will break down broadly into digital or online sources and more traditional ones. Blog articles.

Media 98

Media CRM B2C Energy and Utilities 98

SBI Growth

JUNE 17, 2021

Digital Sales Transformation Has Accelerated: There is no debate that COVID-19 accelerated the digital transformation in the B2B world. Businesses that pivoted their Go-to-Market strategy to changing customer demands thrived while laggards were left behind waiting for the dust to settle.

Digital Transformation 90

Digital Transformation Digitalization B2B Sales 90

Mercuri International

SEPTEMBER 8, 2023

Challenges and Opportunities for B2B Marketers. With AI poised to dominate discussions in the coming years, it has become crucial for B2B marketers to understand and adapt to this paradigm shift in technology. B2B Marketing in the AI Era: What now? The response was huge.

Artificial Intelligence 64

Artificial Intelligence B2B Advertising Digitalization 64

Arpedio

OCTOBER 11, 2021

Back to blog. Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. SAMA is an industry resource and community for KAM and SAM sales personnel and leaders.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Customer Think

MARCH 5, 2024

But in today’s self-directed, digital-first world, just over half of all B2B buyers desire a seller-free sales experience. Product-Led Growth (PLG) is a business strategy where the product itself has the primary role in acquiring, onboarding, engaging, and retaining customers.

Customer Experience 75

Customer Experience Onboarding B2B Digitalization 75

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. Build your brand by creating a community: Everything we say about blogs can be applied to social networks like Facebook and LinkedIn. Build your brand by encouraging conversation: Blogging is about chatting.

Organization 84

Organization Media Digitalization Internet 84

Nutshell

APRIL 3, 2024

Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms. Below are a few popular marketing and sales software for startups: Hootsuite Mailchimp Buffer DOWNLOAD Want to generate more leads? (Of Communication tools for startups include: Slack Microsoft Teams Zoom 3. Of course you do.)

Software 71

Software Software CRM Communication 71

Customer Think

JANUARY 23, 2023

B2B eCommerce remains one of the fastest growing and important channels for increasing revenue. According to Digital Commerce 360, manufacturers grew their B2B eCommerce by 18.4%, to $543.25 times larger than the growth in all manufacturing sales. Looking ahead, B2B companies without digital commerce […]

eCommerce 64

eCommerce B2B Manufacturing Digitalization 64

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. Here are the best insightful SaaS blogs that can help you make better decisions, solve complex issues, or understand new techniques to gain an advantage in the competitive SaaS world. The 20 Best SaaS Blogs You Must Follow.

Software 23

Software Software B2B Decision-making 23

Arpedio

MARCH 31, 2023

ARPEDIO is Acknowledged in The Forrester Tech Tide : B2B Sales Technologies, Q1 2023 ← Back to blog In order to boost revenue growth, businesses are investing in sales technologies to win, serve, and retain more customers. This report is essential reading for B2B sales and revenue operations leaders.

Sales Technology 52

Sales Technology B2B Account Planning Stakeholders 52

Arpedio

JANUARY 14, 2021

Transform frameworks and best practices into digitized automated processes. Download your "digital sales and account management coach" now. ? Back to blog. Interested in how to become even more successful in your strategic account planning and complex sales? January 14, 2021. Share on facebook. Share on linkedin.

Digitalization 52

Digitalization Account Management B2B Innovation 52

Arpedio

AUGUST 4, 2021

Your main responsibility will be to create content and designs for our social media accounts, but you will also be asked to help create content and designs for emails, blogs, case studies, website landing pages, and video – in short you’ll plunge into a bit of everything: content, design, and video! Responsibilities. Share on facebook.

B2B 52

B2B Media Account Management Stakeholders 52

Red Star Kim

AUGUST 24, 2023

Marketing The author clarifies the difference between business development, marketing and sales. And touches on segmentation and sales force automation. There are passing references to brand management, digital agencies and data mining. There’s practical guidance on pitching and pricing too. How many do you know?).

Finance 130

Finance Government Profitability Banking 130

Nutshell

AUGUST 4, 2020

The best sales educators helps you take tried-and-true selling principles and modify them to current selling environments. Below are the 30 best online resources for sales professionals to sharpen their fundamental skills and learn some new tricks. Sales Podcasts. The Sales Hacker Podcast. Sales Gravy.

Internet 71

Internet Sales B2B Sales Leadership 71

Arpedio

DECEMBER 5, 2022

Aligning Sales and Marketing for a Winning Ticket in the Account-Based Selling Lottery. Back to blog. Account-based selling (ABS) is one of the most popular topics in the B2B sales space right now. Studies show that it can cost businesses more than $1 trillion each year when sales and marketing aren’t aligned.

Marketing 52

Marketing B2B Account Management Innovation 52

Arpedio

JUNE 16, 2022

Why Visual Mapping of Accounts is Essential to Your Sales- and Account Professionals. Why Visual Mapping of Accounts is Essential to Your Sales- and Account Professionals. Back to blog. Anders Gyldenløve Pedersen, VP of Sales. +45 Anders Gyldenløve Pedersen, VP of Sales. +45 Download white paper. Share on linkedin.

Account Management 52

Account Management B2B Innovation Account Planning 52

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. Build your brand by creating a community: Everything we say about blogs can be applied to social networks like Facebook and LinkedIn. Build your brand by encouraging conversation: Blogging is about chatting.

Organization 59

Organization Media Digitalization Internet 59

Red Star Kim

AUGUST 30, 2022

Digital integration. Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Book Review: Smarter selling – Next generation sales strategies (kimtasso.com). Customer focus (Championing the customer).

Marketing 130

Marketing Digitalization Insurance Communication 130

Nutshell

OCTOBER 5, 2020

Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. Related: Sales copywriting 101: Five rules for writing high-converting copy.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

Scovel

SEPTEMBER 22, 2021

Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate the leads, sales or one-on-one relationships with clients.Social selling is an effective approach to building awareness, trust and consideration over the course of the sales cycle.

B2B 52

B2B Media B2C Retail 52

Arpedio

APRIL 26, 2021

Back to blog. That’s why I became interested in Arpedio and the idea of enabling and empowering sales reps through Salesforce. Demonstrating our tools to companies and showing them how to implement their sales best practices through digital tools is what it is about. April 27, 2021. Meet an Arpedian: Max Opp. ?

Meetings 52

Meetings Account Management B2B Banking 52

Red Star Kim

JANUARY 16, 2023

Marketing via social and digital channels. I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Accelerated digital experience. Sustainability.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media 130

Media Marketing B2C Stakeholders 130

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Back to blog. December 14, 2021. Making the customer’s buying journey less complex.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. Build your brand by creating a community: Everything we say about blogs can be applied to social networks like Facebook and LinkedIn. Build your brand by encouraging conversation: Blogging is about chatting.

Organization 52

Organization Media Digitalization Internet 52

Apptivo

FEBRUARY 16, 2023

Industries are implementing automation in various forms, ranging from the mechanization of business operations to the digitalization of commercial activity to the dream of self-driving cars. First impressions are everything in the digital era. Volume Up, Sales Up! Why is automation the smartest choice for email marketing?

Marketing 94

Marketing Artificial Intelligence Manufacturing Digitalization 94

Strategic Communications

MAY 16, 2023

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. Information comes from your sales team, your website and your press releases. What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. B2B Buyer Behavior.

B2B 79

B2B Digitalization Internet Decision-making 79

Mike Kunkle

FEBRUARY 5, 2023

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in revenue plan attainment 17.1%

B2B 198

B2B Sales Decision-making Negotiation 198

Arpedio

MAY 30, 2022

Back to blog. But what happens when that many sales leaders gather in New Orleans? digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Excerpt from the McKinsey 2021 B2B Pulse Survey. Keep on reading.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

SuperOffice

NOVEMBER 26, 2021

If this doesn’t sound convincing enough, let’s have a look at the B2B customer journey. The B2B customer journey usually includes more touchpoints than the B2C one. Enter “B2B email list” in the search bar, and eight out of ten results will be offering to sell you the highest quality B2B email marketing lists.

B2B 128

B2B B2C Decision-making Advertising 128

Showpad

JUNE 29, 2021

Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. These changing buyer behaviors were a huge challenge for many sales forces. Now, why is enablement growing?

B2B 111

B2B Digital Transformation Decision-making Digitalization 111

Arpedio

OCTOBER 21, 2021

How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. ? Back to blog. Empowered #2: Have complete control over your sales pipeline. Sales requires not only focus but also clarity over the pipeline.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

How can Arpedio’s digital solutions empower your business and create continuous GROWTH? How can Arpedio’s digital solutions empower your business and create continuous GROWTH? ? Back to blog. Empowered #2: Have complete control over your sales pipeline. Sales requires not only focus but also clarity over the pipeline.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52