Back to the Future: F2F selling is returning, but virtual selling is here to stay
Strategic Account Management Association
FEBRUARY 2, 2021
Figure 2: Buyer and seller perspectives on the challenges of virtual sales interactions. The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face. Figure 5: Most common challenges of virtual selling.
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