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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . From all this, we stress tested long-held views about strategic account management. Frédérick Kahn is Global Vice President of Sales at Wavelength Pharmaceuticals.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability. These are the four key components that we see the best companies placing at the forefront of their efforts to accelerate executive sponsorship, which I will detail below.

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Video Blog: Change Management Best Practices

SalesGlobe

Change Management Best Practices. And I have with me today my friend and former colleague, Allison Tignor, who is a change management consultant. And I just transitioned to a full time change management consultant about four and a half years ago. And what is change management? Gail Wright . Gail Wright .

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

By Gordon Galzerano, Co-Founder and Managing Partner, Timberwilde Consulting Group. We have to manage stress differently, and we all have to be flexible. Over the course of my time at Cisco, I hired 3,000 early-career employees, candidates from 32 different countries, into sales and sales engineering positions.

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Using the DISC Sales Assessment: 12 Tips for Sales Managers

Brooks Group

The DISC personality assessment has become a popular tool for understanding behavior and communication styles. For sales teams, understanding each sales professional’s personality can help align strengths and weaknesses to create a high-performing sales force. How does DISC help sales professionals?

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. But in the decades that I have been a Fellow I have had to produce four reflective statements (of around 300-400 words) describing: What I expected to learn.

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

He has also been a management consultant, a marketing director and a financial journalist. And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. And touches on segmentation and sales force automation.

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