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Ten insights on the future of SAM

Strategic Account Management Association

Whether you’re struggling to survive the pandemic or thriving and experiencing unprecedented growth, one thing is clear: We are experiencing radical shifts in how we conduct business with our most strategic customers. Sales and account management – no longer an expense but an investment. Centralized beats diffused.

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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

He and his team have a large practice working with C-suite leaders across the nation. Leaders believed that the “soft stuff” was nice but unimportant as it does not bring value to the bottom line. This same belief rang true in the world of sales training. Character Matters for Senior Leaders & SAMs. It’s Worth It!

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

Per Forrester, 84 percent of firms aspire to be leaders. In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. The reasons lie in how these systems are built and the purposes they are built to fulfill. By Raj Parekh, Partner, CuebridgeCX.

CXM 520
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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. Customer-facing teams need to continue to up their virtual game, even as they learn how to optimize a balance of virtual and in-person engagement.

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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

What are the top challenges facing chief revenue officers and sales leaders in 2023? And how can account planning help? In this article, we’ll dive deeper into each of these areas to uncover what chief revenue officers can do to address some of their most pressing issues, and how an effective account planning practice can help.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

As a sequel, we would like to address the critical role of executive sponsorship, how it can impact the success of your strategic partnership when done well and, most importantly, best practices for doing so. I remember being an executive sponsor myself in the corporate environment. Let’s take a deep dive into these four components.

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Highly Effective Prospecting Techniques for Your Sales Team

Brooks Group

In sales, it means staying focused. In the race to finish the quarter strong, prospecting often gets put on the back burner while sales professionals work on closing open opportunities. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving. But it’s tough.

Sales 87