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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. Two tools were provided to assist with this.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Law firm panel members Tom Newman-Young, CMO of Moore Barlow and Deborah Fleming, M&BD Director at Walker Morris discussed their views after the presentation. 34% Financial health of clients. 13% Lack of client instructions. 34% Financial health of clients. 13% Lack of client instructions. Survey respondents.

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Pitch points from a pitching and tendering training workshop

Red Star Kim

In early April I facilitated another of MBL’s training workshops on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. There was discussion about the systems that can be used to track opportunities and the metrics to review what was being won (see below).

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

In this article, I’ll explore how these components intersect and show how their integration can transform your business. I often say that having guidance on how to determine what’s right for you is much more valuable than being told what to do. Nowhere is this truer than with the commercial organization.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. It would be a good activity for a group discussion. Energy prices and other impacts from Ukraine. Property prices and investment and landlord regulation. Environmental.