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Selling to the C-Suite: Strategies for Reaching Executive Decision Makers

Brooks Group

Why is selling to the C-suite so critical? As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Learn How to Unleash Revenue Potential with Sales Team Training What Is a C-Level Decision Maker?

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Top Tactics for Selling to a Buying Committee

Brooks Group

Key decision makers often include: C-Suite executives : High-level executives such as CEOs, CFOs, or CTOs who oversee strategic decision-making within the organization. Purchase Influencers Purchase influencers wield significant sway over the outcome of the purchasing decision, despite not holding direct authority over it.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. The second question is “ Where will we play?”.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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Engaging with buyers on LinkedIn requires more personal relevance to combat unresponsiveness

PandaDoc

Through his social content and discussions on LinkedIn, James Harris (the CEO of Seraph Science) mentions that the C-suite are not interested in making more friends or building their networks. If you lack trust, the C-suite and investors will seek other sources for validation. It will not lead to a business conversation.

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What’s Your Strategy for Sales Talent Development? Part 1

Mike Kunkle

In the past three months, I’ve had this conversation (“this” meaning talent development and organizational learning strategy for Sales) with four different company leaders (C-suite, sales, or sales training/enablement), so it seemed time to share some thoughts on the topic. Let’s start with those definitions. The Definitions.

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Unleashing the Power of Mobilizers: A Guide for Implementing Challenger Sales Methodology

Arpedio

In this blog post, we delve into the dynamic realm of sales strategy by exploring the concept of Mobilizers and the renowned Challenger Sales methodology. Join us on this journey as we unravel the power of Mobilizers and unveil the transformative potential of the Challenger Sales methodology.