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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

Truth be told, 99 percent of us don’t bother reading these documents at all. They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. The 10-K report: Why bother?

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. Hence, the topic of “Using Multi-Factor Analysis to Maximize Sales Performance Improvement.” ” Let’s dig in, with a simulated scenario. .” I’m just providing that for context.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

He’s clearly an advocate for scenario planning. After describing what strategic thinking looks like, the author guides readers through the strategy process – with suitable questions to ask during leadership discussions. Part One – Your strategic self What is strategy? The brief strategy stories bring his ideas to life.

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What do you do when your boss is a micro-managing control freak?

Red Star Kim

Many people have suffered at the hands of a line manager who wants to know in detail what is happening and to control everything. So what do you do when your boss is a micro-managing control freak? Often this style is used where their people are new to the role or relatively junior. It can be frustrating and disempowering.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

Here’s how they did it. Although they had grand plans to collaborate in person, the COVID-19 pandemic threw a wrench in things. While marketing was creating and organizing valuable content for sales reps to use, reps were often still unaware of what resources were available and how to best use them.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

8 webinar, “The new health system supply chain mandate: What every SAM needs to know,” hosted by SAMA and presented by Advisory Board’s Brandi Greenberg. . As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. health care dynamics.