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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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11 Best Small Business Books to Add to Your Reading List Today

Nutshell

The average American reads about four books a year. We’ve compiled an essential list of the best small business books for your reading list. In honor of World Book Day, he even shared his list of 65 books that everyone should read in their lifetime. Bill Gates reads 50. But where do you start?

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit.

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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Books About Starting a Business. Profit First. Consider that Bill Gates reads 50 books every year , Mark Cuban reads for three hours each day, and Elon Musk -- when asked how he learned to build rockets -- said, “I read books.”. But knowing which books to start with can be overwhelming. Reach for this book.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. A good example of a limiting belief comes from running. When people didn’t believe a person could run a mile in under four minutes – this became a limiting belief.

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The Sales Book Your Intellectual Uncle Loves

SBI Growth

If Sales Books lived up to the claims they made, we’d all be at 300% of quota every year. Of the thousands of books published annually, many are just inspirational fluff. However, Sales VPs we interview always ask about specific sales books. Download this tool to see the top 5 books we recommend to Sales VPs.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. and so much more… At the end of the podcast, Chris makes a special offer to send three copies of his book to 3 people selected randomly who sign up for his monthly bulletin. ’ If you haven’t read this book, you really should.