Strategic Communications

OCTOBER 5, 2021

Effective corporate communication has always been important. It’s critical that corporate communications and HR staff work together to create a strategy and plan for moving forward. Strategizing for Internal Communication Success. My first task was to create an internal communication plan for the organization.

Communication 52

Communication Healthcare Digitalization Facilitation 52

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Communication. Publish your operational rhythm so that everyone is on the same page.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. Some of my clients are individuals, but I also work with large organizations and often serve as part of an agency team. How about you?

Digitalization 52

Digitalization Marketing Publishing Communication 52

Red Star Kim

FEBRUARY 1, 2024

Develop our understanding Skills Ambition and purpose People and productivity Services Marketing, communications, fundraising Accountability Data Governance Inclusion The speakers shared several examples where AI had had a profound impact on marketing and communications and beyond.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

AUGUST 11, 2022

It was first published in 2014 after a two-year rigorous process led by an international task force. The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Strategic Communications

APRIL 3, 2024

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. In my former role, even absent these guidelines, I would have worked hard to keep our providers from independently using social media to communicate with patients. Individual people.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Strategic Communications

APRIL 29, 2024

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 Not only does this help with SEO, but it also makes it easier for digital assistants to provide the information directly to users, Pennypacker explains. Voice search is on the rise.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Nutshell

APRIL 3, 2024

Communication software Startups are often comprised of a mostly remote workforce. Communication tools allow you to communicate with remote team members, no matter where they are. Communication tools for startups include: Slack Microsoft Teams Zoom 3. Of course you do.) Download it today! GET THE TOOLKIT 4.

Software 71

Software Software CRM Communication 71

Red Star Kim

MAY 22, 2023

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

e-Learning 130

e-Learning Emotional Intelligence Communication Leadership 130

Strategic Communications

JULY 27, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Understanding Hashtags: Hashtags are keywords or phrases preceded by the “#” symbol that categorize and organize social media content.

Media 78

Media Digitalization B2B Facilitation 78

Strategic Communications

OCTOBER 24, 2022

And the quick growth in access to digital health services, bringing care to people in rural areas who might not otherwise have had such great access. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Communication 52

Communication Digitalization Small Business Publishing 52

Strategic Communications

APRIL 11, 2024

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. That’s true whether you’re a Fortune 100 global organization, a small to medium-sized business, a “mom and pop” shop, or a solopreneur.

Small Business 52

Small Business Prioritization Communication B2B 52

Strategic Communications

MARCH 31, 2022

Corporate giving and community support have become more important than ever before in an environment where need is great—and growing. Organizations benefit not only from the goodwill generated through their giving efforts from those they support, but also from the loyalth and goodwill these efforts generate among employees.

Investors 52

Investors Decision-making Publishing Government 52

Strategic Communications

DECEMBER 9, 2022

Marketing is an Organization-wide Undertaking. Marketing is the underpinning of every decision made and of every communication activity in any organization, whether that communication is received by staff, shareholders, or customers. Whether that communication is in print, online, or in person. ” About Us.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Strategic Communications

DECEMBER 11, 2023

A high percentage of employees today want to work for an organization that gives back to the community. Bank of America funds workforce education and community development. These areas of focus are clearly aligned with what these organizations do and who they serve. Communication and Recognition. Employee Support.

Marketing 52

Marketing Banking Communication B2B 52

Strategic Communications

JUNE 23, 2022

I’m often surprised that the most overlooked audience when it comes to communicating with key constituents is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?

Communication 52

Communication Publishing Digitalization Prioritization 52

Strategic Communications

AUGUST 24, 2023

Varied, and Valuable, Perspectives I’ve had a foot in both the media and PR camps for the past several years—as a freelance writer in my “spare time,” as the director of corporate communications in the energy and health care industries in my “day job” and now as an independent communication/PR consultant.

e-Learning 52

e-Learning Communication Media Decision-making 52

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. I used to think it was about being an "influencer" - a complete turn off. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Management Media 130

Strategic Communications

JULY 25, 2023

How Events Have Changed Before the pandemic, “it was almost frowned upon to provide a virtual option for your in-person conference,” says Stephanie Roulic, founder and lead organizer of Startup Boston. That didn’t last, though, Park says, as digital fatigue set in. Her mantra is “Do it well, or don’t do it at all.”

Digitalization 52

Digitalization e-Learning Publishing Digital Transformation 52

Strategic Communications

OCTOBER 3, 2023

But organizations are quickly finding additional applications that hold significant promise for streamlining processes and gaining efficiencies. One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Strategic Communications

APRIL 25, 2024

His recommendation: “By leveraging AI as a tool, rather than a decision-maker, organizations can make AI’s strength work for them while also mitigating ‘hallucination’ risks.” ChatGPT, he says, is “great for organizing your content, tweaking here and there, or rewriting your content—but never depend on it for fact-checking.”

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Upland

OCTOBER 21, 2022

In this definitive guide to account planning, we’ve compiled everything you need in order to understand the importance of account planning, what it is, and why a complete mindset shift is critical to success for any sales organization looking to grow and retain revenue in their key accounts in 2023 and beyond. . What is Account Planning?

Account Planning 195

Account Planning Leadership Software Software 195

Strategic Communications

DECEMBER 5, 2023

How could you put experiential marketing to work for your organization? About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

Strategic Communications

OCTOBER 10, 2023

When used ethically and with purpose, ChatGPT can help with a number of work processes,” says Carla Bevins, assistant teaching professor of business communication at Carnegie Mellon University’s Tepper School of Business. Shafqat Islam is CMO at Optimizely, which is a digital experience platform.

Artificial Intelligence 52

Artificial Intelligence Media Publishing Brainstorming 52

Strategic Communications

MARCH 17, 2022

Working in corporate communications while also doing freelance writing for a number of years when a company I was working for was going through a merger and planning to relocate its headquarters I thought: “why couldn’t I work for them—or some other company—remotely?” Remote Work Becomes Mainstream.

Remote Working 52

Remote Working Publishing Communication Construction 52

Strategic Communications

AUGUST 25, 2022

Customer Challenges in Brick-and-Mortar vs. Digital Environments. In retail settings, this might mean products organized in ways that make it difficult for consumers to find what they’re looking for. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age.

Retail 52

Retail Digitalization Publishing Decision-making 52

Strategic Communications

JUNE 28, 2022

Direct competitors are other people or organizations offering exactly what you’re offering – your obvious competitors. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Managing Remote Staff.

Advertising 52

Advertising Communication Publishing Digitalization 52

Strategic Communications

AUGUST 17, 2023

Even if your email message gets through organizations’ firewalls designed to combat spam, you still need to capture the attention of your desired recipient—or land in the circular file! Digital technology allows you to easily test your subject lines to see which perform best. Avoid marketing lingo. Test your subject lines.

e-Learning 52

e-Learning B2C B2B Publishing 52

Flevy

FEBRUARY 19, 2024

For organizations across the spectrum, these metrics provide a lens through which growth can be assessed, strategies refined, and objectives recalibrated. For leaders within any organization, these metrics offer the tools to steer their initiatives toward sustainable growth.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Strategic Communications

NOVEMBER 21, 2023

There are two key ways that you can prevent your product or service from becoming an anachronism: Paying attention—continually monitoring the external environment and listening to your customers, your competitors and your community. Why is it that companies like DuPont (1802), Wiley (1806—yes, the publisher!), There are still stores.

Publishing 52

Publishing Innovation B2B Communication 52

Strategic Communications

AUGUST 22, 2023

Ask for Work Samples Casey Jones is founder and head of marketing and finance at CJ&CO, a digital marketing company. Every organization, of course, will have its own must-have criteria when vetting freelance talent, based on its unique needs and brand, audience, and areas of focus.

Digitalization 52

Digitalization Finance Communication Publishing 52

Strategic Communications

FEBRUARY 11, 2022

We hear a lot about influencers in today’s digital marketing environment, especially related to such channels as Instagram and YouTube. In today’s digital marketing environment influencers are generally paid supporters of a brand, while brand ambassadors support brands organically (e.g., influencer?

B2C 52

B2C Digitalization Decision-making Small Business 52

Strategic Communications

JUNE 21, 2022

Usually (but not always) the me/we copy is written by “insiders”—people within the organization, often the owners/principles. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Communication 59

Communication Publishing Digitalization B2B 59

Strategic Communications

SEPTEMBER 28, 2021

One of the things that I’ve always found to be so interesting about how managers and organizations consider remote work is that they think it is significantly different from other forms of management—it really isn’t. Communicate frequently and often and via multiple channels. How will you measure their effectiveness?

Remote Working 64

Remote Working Management Communication Publishing 64