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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. That data may be their own, or it may be available through third-party sources.

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Get ready for the future of AI in customer experience

Zendesk

Zendesk has been in the customer service game for a long time, so we know a few things about keeping it customer-centric amid ever-louder hype. For CX and IT professionals, that means focusing on delivering an excellent customer experience. are top of mind for software vendor decision-makers.

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Get ready for the future of AI in customer experience

Zendesk

Zendesk has been in the customer service game for a long time, so we know a few things about keeping it customer-centric amid ever-louder hype. For CX and IT professionals, that means focusing on delivering an excellent customer experience. are top of mind for software vendor decision-makers.

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Intelligent customer experience (ICX): A guide for 2024

Zendesk

What is intelligent customer experience? Intelligent customer experience (ICX) is how a business uses artificial intelligence (AI), automation, and data to provide personalized and proactive experiences. More in this guide: Why are intelligent customer experiences important?

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. Customer Experience: caters to the specific requirements of strategic key accounts by developing programs to enhance the customer’s experience and measuring customer satisfaction.

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Becoming a strategic thinker – a strategist – is about getting better at shaping events…You learn that reacting and responding to events is just as important as planning”. I liked the idea of a learning approach to strategy – engage as many people as possible with the strategy so they can adapt and feedback to the leadership team. (On