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Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations

Luminas Strategy

Because of today’s unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that will result in sustainable organic growth. To truly understand your customer’s pain points and expectations, it’s critical to prioritize direct engagement with customers.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. Five Elements of a COE.

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. On a global scale, he’s worked for Hovione, Lonza and other private equity and venture capital organizations. Delegate directly to your customers. The future is now.

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4 Ways to Impact Price Realization

Holden Advisors

This is particularly true in a B2B organization, where prices are negotiated on a deal-by-deal basis and it's not easy to change a list price and have realized prices reflect that same degree of change. What they lack is the "why" and "how" that comes from qualitative analysis and time spent speaking to the customer. Chart the course.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Next, the Pfizer team worked with the customer’s leadership, including its chief of population health, vice president of medical affairs, medical director, and the advanced practice provider lead, to provide data insights and subject-matter expertise to help the customer understand potential gaps in care and need for prioritization.

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Value Net Model

Flevy

This model is crafted to enhance understanding of the competitive environment of organizations, transcending traditional competitive analyses by focusing on both competitive and cooperative interactions among various market players. FAQs on the Value Net Model: What are the core benefits of the Value Net Model?

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Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks

Flevy

For consulting firms, these frameworks are part of the bread and butter that enable them to consistently deliver value to client organizations across industries and geographies. Insights and Opportunities : Analyzing the journey map to uncover insights and identify opportunities to enhance the customer experience.