Red Star Kim

JUNE 15, 2023

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types. (profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

Management 130

Management Co-Creation Publishing Leadership 130

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

Innovation 52

Innovation Retail Value Proposition Logistics 52

Flevy

MARCH 17, 2024

NPD is central to organizations looking to maintain or establish a competitive edge, enabling them to capitalize on emerging opportunities and meet evolving customer demands. New Product Success Rate Definition : The percentage of new products that meet or exceed their performance and financial goals.

Management 52

Management Digital Transformation Innovation Prioritization 52

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Strategic Communications

FEBRUARY 21, 2024

Acceleration in Content Creation About 45% of marketers have experienced shorter content creation cycles due to GenAI integration, which provides a competitive advantage by meeting consumer demand and adapting to market trends quickly. In 2023, Politico reports, 3087 digital, broadcast and print news jobs were lost.

Publishing 52

Publishing B2B Communication Digitalization 52

Red Star Kim

SEPTEMBER 5, 2023

It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Account Manager Tips

AUGUST 3, 2022

We follow up with clients for to close a sale, to ask a question, to get a decision, to share information or reminders. So before you go chasing your client, make sure you're prepared. Follow up shortens the decision cycle so don’t wait! Make it easy. Help your client to make decisions or to engage.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Red Star Kim

JUNE 1, 2023

This information is used by the publishers to interview firms and clients for their views and obtain ratings. There are numerous commercial research agencies who publish industry and sector benchmarks and reports. Completing submissions requires firms to set out the cases and transactions that have taken place during the year.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Flevy

FEBRUARY 17, 2024

In today’s digital world, understanding your customer base is more crucial than ever. Customer Segmentation and Analysis stands at the forefront of this understanding, enabling organizations to tailor their strategies, products, and services to meet the diverse needs of their customers.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Strategic Communications

MARCH 31, 2022

Decisions need to be made based on considerations of both employee and customer needs and preferences—and the organization’s mission. The point where these two considerations meet is the “sweet spot” for corporate giving. Promote your giving guidelines and decisions widely—both internally and externally.

Investors 52

Investors Decision-making Publishing Government 52

Flevy

MARCH 19, 2024

This article seeks to explore the significance of Innovation Pipeline Strength within organizations, highlighting how Key Performance Indicators (KPIs) associated with this area can aid in strategic decision-making, strategy formulation, and operational improvements.

Innovation 52

Innovation Management Digital Transformation Prioritization 52

Strategic Communications

NOVEMBER 3, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Flevy

MARCH 18, 2024

The objective of this article is to illuminate the critical role of R&D within organizations, emphasizing how Key Performance Indicators (KPIs) associated with R&D can guide strategic decision-making, facilitate the formulation of effective strategies, and drive operational enhancements. Anatomy of a Strong KPI.

Management 52

Management Digital Transformation Innovation Decision-making 52

Flevy

FEBRUARY 21, 2024

We will explore how these KPIs enable organizations to make data-driven decisions, adapt to market shifts, and optimize their performance. These Market Analysis KPIs serve as a navigational tool for organizations to make informed decisions, align their strategies with market demands, and maintain a competitive edge.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Upland

OCTOBER 21, 2022

Any given account plan can include important information about the prospect or customer , including decision makers, competition, internal influence, unique challenges, the complex political structures hiding within the organization, the potential whitespace within accounts and beyond. . These include: . Who matters? .

Account Planning 195

Account Planning Leadership Software Software 195

Zendesk

FEBRUARY 17, 2022

Consumers aren’t always willing to make a purchase on a whim. And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. Armed with that knowledge, they can adjust their sales strategy to minimize those pain points and meet their prospects’ needs.

Decision-making 98

Decision-making Media CRM Software 98

Strategic Communications

DECEMBER 20, 2022

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Mom is able to take advantage of the opportunity to meet with a potential new client. Using the SWOT to Make Decisions. Threats: 1.

Brainstorming 52

Brainstorming Communication Decision-making Small Business 52

Strategic Communications

DECEMBER 9, 2022

Marketing is making sure that the products and services you provide—and every element that goes into the provision of those services – satisfies or exceeds the expectations of your customers. Effective marketing is marketing that meets consumer needs. We work with clients to plan, create and publish high-quality, unique content.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Flevy

MARCH 21, 2024

The objective of this article is to shed light on the significance of Intellectual Property Strategy within organizations, emphasizing how Key Performance Indicators (KPIs) associated with IP can guide strategic decision-making, facilitate the formulation of effective strategies, and enhance operational improvements.

Management 52

Management Digital Transformation Innovation Negotiation 52

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 141

Sales Decision-making Software Software 141

PandaDoc

APRIL 3, 2023

The best sales training can make a big difference to morale and performance, and motivate sales leaders and sales professionals on the frontline alike to move out of their comfort zones. Increased revenue Improving your sales and management teams can increase revenue for your company by helping everybody to make more thoughtful work choices.

Sales Training 98

Sales Training Management e-Learning Sales 98

Strategic Communications

JULY 25, 2023

That didn’t last, though, Park says, as digital fatigue set in. Digital Fatigue Both digital fatigue and the recognition that today’s technology offers new and improving options for interactions online are driving changes in delivery methods and how and where interactions are taking place.

Digitalization 52

Digitalization e-Learning Publishing Digital Transformation 52

Hubspot Sales

NOVEMBER 17, 2020

And in addition to trying to hit revenue numbers, sales leaders needed to take care of their employees, and make sure they felt comfortable in this new selling environment. HubSpot Research recently published findings that can help us answer the questions: What did sales leaders who met targets this year get right?

Virtual Selling 126

Virtual Selling Shareholders Decision-making Communication 126

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Publishing of Blogs, Podcasts, Case Studies, User Manual Videos, Testimonial Videos, conducting free webinars helps establish expertise and thought leadership.

Marketing 98

Marketing Value Proposition CRM Publishing 98

PandaDoc

DECEMBER 19, 2022

You’ll also find a roster of valuable prospecting techniques and an in-depth look into what makes for a good prospective customer. Doing pitches, handling objections, and going through alignments with decision-makers will result in some deals being closed successfully , while other occasions see potential customers fall through the cracks.

B2B 98

B2B Sales Decision-making Publishing 98

Hubspot Sales

AUGUST 21, 2023

As such, it’s crucial to make your communication clear, to the point, and relevant. At the same time, it’s important to make it about them. If they've opted into consideration or decision stage content , you can ask them more pointed questions to drive them to a purchasing decision. Spend some time on the subject line.

Sales 98

Sales Decision-making Value Proposition Meetings 98

Zendesk

NOVEMBER 29, 2022

Refunds (Support) lets agents make a refund request on behalf of a customer. Approve/Reject and Export processes give your finance team the control to see the refund requests that agents make. Using its no-code designer, people can build Slack apps on their own and publish them.

e-Learning 98

e-Learning Finance Banking Construction 98

Luminas Strategy

NOVEMBER 1, 2022

Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, experience, and the ability to solve problems at scale are key differentiating factors that can make or break your growth curve. Apply design thinking to meet the needs of specific customer personas.

Supply Chain 52

Supply Chain B2B Marketing Digitalization 52

Strategic Communications

JUNE 30, 2022

Continuing to receive input and suggestions from customers, but not doing anything to make changes based on those suggestions. Continuing to look at data that suggests a particular product or service is not meeting customer needs (based on sales figures), yet not doing anything to change that product or service. Managing Remote Staff.

Advertising 52

Advertising Digitalization Publishing Communication 52

Strategic Communications

MARCH 29, 2021

As businesses plan for 2021, none can ignore the potential for COVID-19 to continue disrupting their operations and impacting consumer decisions. She has seen an “increased demand for lead gen and thought leadership pieces to drive interest and compensate to some degree for the loss of in-person meetings and interactions.”.

Marketing 52

Marketing Digitalization Media Publishing 52

Strategic Communications

MAY 9, 2022

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Think about writing copy as making a sales pitch to a customer.

Advertising 52

Advertising Communication Decision-making Digitalization 52

Strategic Communications

SEPTEMBER 27, 2023

The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired action—a sale. People are people, after all, and it’s people who make buying decisions in both the B2C and B2B markets.

Banking 52

Banking B2C Decision-making B2B 52

MDI Training

JANUARY 26, 2022

In a world where buzzwords such as VUKA1, BANI2, digitalization and agility have found their way into the operational meetings of HR departments, it is essential to actively address the constantly new and changing realities of our society. 10 agile ways to make organizational learning more accessible. Leader Camps.

e-Learning 98

e-Learning Leadership Digitalization Artificial Intelligence 98

PandaDoc

NOVEMBER 25, 2022

LinkedIn advertising allows precise targeting, meaning you can contact the decision-makers directly and lower the costs of customer acquisition. Use a call or a meeting to discuss your offer and see whether you are a good fit for a specific company (and vice versa). Nurture a contact. Ask and qualify. Address the issue.

Procurement 52

Procurement e-Learning Publishing Decision-making 52

PandaDoc

AUGUST 29, 2022

There are two common goals that exist when we speak about the finalizing of the sales process: To make it as fast as possible. This truly makes the magic happen: instead of days spent answering from scratch, you can get the same result in minutes. Identify decision makers in advance. How to seal the deal: two different goals.

Negotiation 98

Negotiation Decision-making Stakeholders e-Learning 98

Strategic Communications

JUNE 7, 2023

Not as a conscious decision, but simply because looking for more work when I already had way too much work just didn’t make it onto my to-do list. I had to meet client needs and deadlines. Treat these time blocks as sacred appointments with yourself, and make them non-negotiable.

Leadership 52

Leadership Communication Negotiation Media 52