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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Downloadable Tip Sheet of the 8 Must-Use Agile Leadership Activities for 2022

OnStrategyHQ

We’re not going to bore you but rather provide some of our favorite leadership tidbits we know make a difference in organizations. PS – Don’t forget to download the free tip sheet to go! Download the Free Tip Sheet. Plus, download the free guide for setting OKRs that work in your organization.

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7 Characteristics of a Good Sales Trainer

Brooks Group

The Brooks Group’s training programs are led by expert sales trainers (aka facilitators) with real sales experience. Part of our rigorous screening and training process includes making sure each of our sales trainers has the following skills and characteristics. 7 Characteristics of a Successful Sales Trainer 1.

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

The framework facilitates providing strategic insights into the factors essential for the success of an enterprise. Ohmae’s 3C Model (Strategic Triangle) has its applications in Strategic Planning, Market Analysis , and guiding Decision-making processes. products, services, technology, organizational culture, and so on).

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Customer Effort Score (CES)

Flevy

CES is valued for its simplicity, quick evaluation, and adaptability across various service channels, making it highly relevant for measuring business outcomes and providing actionable insights. Purchase Decision Support. Gauge the effort required to navigate through product options, influencing the customer’s purchase decision.

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Workshop: 3 Exercises to Stop Group Think in its Tracks

OnStrategyHQ

3 Exercises for Making Decisions Driven by Consensus So what’s the deal? You want your team to make decisions they agree with. These three tools ensure that the loudest person in the room doesn’t dominate the conversation — or worse, encourage group-think decision-making.

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Forrester Checklist: Account Planning Readiness Assessment by Forrester

DemandFarm

Account Planning Readiness Assessment: Developed by Forrester Assess your organization’s readiness for effective account planning with this downloadable checklist by Forrester. Evaluate crucial elements such as organizational culture, collaboration, data analytics, and customer insights.