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Decoding Strategic Decision-Making

AchieveIt

In recent years, data has transformed how businesses, government entities, and third-sector organizations operate. Organizations suddenly have access to huge amounts of data and insights. One of the most notable changes we’ve observed is how data has enabled us to tackle decision-making in a more evidence-based manner.

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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well. Most organizations track a few key performance indicators (KPIs) such as win rates, quota attainment, and revenue growth.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. Then, the rest of this makes sense and can be really valuable. Get alignment first.

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What is Bottom of the Funnel (BOFU)?

Upland

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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What a User-Friendly Tool for Strategy Execution Looks Like (And Why Your Organization Needs One)

AchieveIt

Does your strategy, the backbone of your organization’s success, live across various spreadsheets and documents? As the strategy leader, you face a number of challenges — updates delayed, clarity lost, team resistance, and decision-making based on gut feeling rather than data. This can lead to resistance and frustration.

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The Missing Puzzle Piece: How to Connect Planning to Delivery

Planview

Organizations put a lot of effort into devising robust strategies and plans to achieve their targeted business outcomes. This often results in a slower time-to-value, hindering organizations from realizing their full potential and responding adeptly to dynamic market conditions.