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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . That’s why personalizing your lead generation around the human making decisions on the other end will almost guarantee that you earn attention.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. So targeting is often more important and more challenging. As well as prospecting tools for CRM ( Vainu , Apollo , Bloobirds ).

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Build relationships with decision-makers and expand your network. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Clients use bid decision criteria to decide who wins the contract. Be transparent and accountable for purchasing decisions. Define price strategy.

Suppliers 246
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Predictive Sales Analytics: Can you anticipate your customers’ journey?

QYMATIX

As customers increasingly move their buying operations to digital channels, including social media, internet and e-procurement, it is becoming harder to understand how buyers are indeed buying. Sales Analytics and data visualisation make these datasets understandable. In this new B2B world, sales data is gold.

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It’s All About Winning… but for Who?

Revenue Storm

When responding to a known need, maybe through an RFP/RFI process, the project and procurement team charged with selecting a supplier must be convinced. Using existing relationships with our supporters, annual reports, social media, chairman and CEO statements, etc. Next, let’s consider who wins. Who is it that we need to convince?

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10 CRM Best Practices to Maximize Sales and Customer Service Performance

Insightly

Other best practices for CRM include automation, regular audits to identify problems and leveraging CRM analytics to make data-driven decisions. When you clearly define the goals you want to achieve , it’s easy to make sure they align with your selected CRM solution’s capabilities. You need good data to make decisions.

CRM 52
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My mother, KAM and mapping decision makers

Louise Collins Associates

It is no surprise then, when we consider decision making units and critical stakeholders in our accounts that we should factor in their broader network and seek to find areas and people in common. When creating stakeholder maps, and understanding our critical decision makers we need to probe further. Would they look silly?