How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies
Nutshell
JUNE 5, 2020
When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . That’s why personalizing your lead generation around the human making decisions on the other end will almost guarantee that you earn attention.
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