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Events and Event Planning in a Post-Pandemic World

Strategic Communications

COVID-19 had a massive impact on many aspects of business life, and events were certainly one of them. SXSW was one of the first events to announce its cancellation at the beginning of the pandemic and, of course, virtually all others followed suit. That’s what she did for her 2022 event.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. Turning lemons into lemonade.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

We have seen seismic shifts in industries like events and hospitality that have been devastated by the pandemic. Although we all look forward to interacting with humans again, we know that the end of the pandemic will not mean a return to normal. Thriving as a SAM in Today’s World.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Although I was intrigued by some professional service firms who dipped their recruitment toe in virtual worlds through SecondLife in the early 2000s. A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. He shared his views at a webinar earlier today.

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Book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata

Red Star Kim

Published in 2020, this book (written at the start of the Covid pandemic) fits the bill – it’s relevant, practical, easy to read and apply. I’ve read many books on professional relationships – and I’ve even written one myself (see Better Business Relationships book by Kim Tasso (Bloomsbury) ). And quick to read at just 150 pages.

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2022 Midpoint: Solving the Top 5 B2B Sales Challenges

Insightly

While the Covid-19 pandemic may be nearing an end, this massive global event has fundamentally changed the way we do business. That’s especially true in the world of B2B sales, where deals have traditionally closed over meetings, handshakes, and other face-to-face interactions. . Challenge #1: The Great Resignation.

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Let’s get physical: A CX Moment with Spartan Race

Zendesk

With the world finally emerging from the restrictions put in place by a global pandemic, people are eager to get outside and get physical. And after a challenging couple of years, the team at Spartan Race—the world’s largest obstacle course and endurance brand—is eager to get its loyal fans back outdoors and competing in races.