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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. So targeting is often more important and more challenging.

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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Quite rightly, quite rightly.

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Book review – Managing Brands

Red Star Kim

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). Vision – What will meeting the need with data look like?

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

For every 100 emails, you get 10 booked meetings. Of those meetings, you typically close three deals. If you booked 15 meetings instead, you could close four or five additional deals. Finance: 40%. Media: 32%. Non-profit: 28%. What is the average email open rate for finance companies companies?

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Top Strategies to Streamline Your Performance Metrics for Better Results

AchieveIt

For instance, a sudden surge in financial metrics like increased profitability, an improved bottom line, or a rise in stock price might coincide with the launch of a new product or marketing campaign. AchieveIt offers a comprehensive suite of tools that are designed to not only meet but also exceed your performance measurement needs.

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The Ultimate Guide to Building a Team for Black Business Owners

Hubspot Sales

Small business owners are known for doing it all: marketing, finance, operations, sales, project management, admin, HR, and more. And when you’re a Black business owner, you’re faced with an additional set of challenges, like receiving less business finance assistance from loan officers, according to a Fundera report.

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