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How to move from agency employee to agency owner, with Simon Barbato

Account Management Skills

This episode is for you if you’re working for a creative/digital agency and are thinking about becoming an agency owner. It’s also one to listen to if you’re in a planning role (sometimes referred to an agency strategist) or are wondering whether your talents might be suited to this role. Transcript: .

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. At the opposite end of the spectrum, many business leaders remain cautious, if not suspicious, about KAM/SAM.

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How to market your agency business, with Dan Archer

Account Management Skills

On this episode, I chat to Dan Archer, a marketing expert for agencies. This episode is packed full of practical tips to help you with your own agency’s marketing. Dan shares with me: – the biggest challenges facing agencies when it comes to marketing their services. Welcome to Episode 77. Jenny Plant 00:46.

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Strategic Communications - Untitled Article

Strategic Communications

The small business owners and entrepreneurs—and, often, even senior and very seasoned marketing executives in large organizations—simply don’t have the time to do it themselves. They often need to call upon others—agencies or freelancers—to help them out. When I do, I try to provide as much practical and useful advice as I can.

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Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith

Account Management Skills

This episode is for you if you’re an agency owner, busy running an agency, but also facing challenges or adversity in your private life. Rebecca McIntyre-Smith is director of digital agency Primate, and founder of the Lemur Foundation. She also shares her practical tips for other agency owners.

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Theory of Constraints: What's Hindering Growth In Your Agency

Liston Witherill

Putting me in charge of delivery at your agency would be a huge mistake. I ran my own agency for years, have since converted my business to a solo practice, and now (as of this writing in March 2021) I’m Head of Growth at Gold Front, a category design studio. Why you should think of your agency as a system.

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How to raise your account management game (part one), with Jenny Plant

Account Management Skills

I get to speak to a lot of account managers who work in creative agencies. So this episode is for you if you’re in more of a senior account management role position in an agency, and you’re looking to step up to raise your game. And that way, you’ll always be helping the agency expand their business as well.