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The Future of SAM – Revisited

Strategic Account Management Association

We acquired real-time, relevant insight from the world’s best practitioners and thought leaders in the SAMA community. She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. Frédérick Kahn is Global Vice President of Sales at Wavelength Pharmaceuticals.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

This past year has created a new normal, where virtual engagement will remain even as we re-introduce face to face into our lives. This past year has created a new normal, where virtual engagement will remain even as we re-introduce face to face into our lives. Three Pillars of Success. Thriving as a SAM in Today’s World.

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What is a Land and Expand Sales Strategy?

Upland

Landing new business is essential for growth. But new business isn’t the only key area of focus for leaders looking to bolster revenue. These are winning new business, retaining that business once won, and growing net new business opportunities. You may not readily think of “retaining” as part of a land and expand strategy.

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Influence Mapping: Why it’s Necessary to Your Sales Strategy

Upland

Is the org chart your only recourse to finding out the all-too-valuable information of who holds sway – who has the authority to be your best friend and cause deals to close, or who could come out of the woodwork and soil your best chance at growing net new revenue? No. The key to successful leadership is influence, not authority. –

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B2B Book Club Selection (August 2022)

Account Manager Tips

Unstoppable Self Confidence: How to create the indestructible, natural confidence of the 1% who achieve their goals, create success on demand and live life on their terms Why this book? The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results Why this book?

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Account Planning: A Definitive Guide – 2023

Upland

When used effectively, account planning benefits businesses by delivering more revenue, happier customers, and more effective sales teams. . In addition to identifying key challenges, account planning helps establish sales leaders as trusted advisors to their customers. What is Account Planning? Who is Account Planning For? .

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Differentiating Yourself: How to Use Emotional Intelligence in Sales

Brooks Group

Unless you sell a one-of-a-kind product, you’re up against competitors with similar offerings. When this is the case, the most important thing you can do is differentiate yourself. Many sales leaders think the way to do this is to help their sales team sell better value or overcome objections. I work at [new store].”