Servitization 101 – How servitization can strengthen your relationship with your key accounts
Strategic Account Management Association
APRIL 22, 2021
and the Internet of Things (IoT) , servitization has become something of a buzzword – and for good reason. The first and perhaps most obvious is for the supplier, who is able to better respond to the specific needs and requirements of a customer, beyond merely offering a one-off product. Just like data, automation, Industry 4.0
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