Remove love-the-one-youre-with-why-you-should-focus-the-most-on-your-current-customers
article thumbnail

Love the One You’re With: Why You Should Focus the Most on Your Current Customers

Strategic Communications

One of the most common mistakes I see many businesses fall prey to, and especially small businesses, is focusing too much on getting in new customers/clients and not enough on nurturing the customers they already have. For instance: What do you do once a new customer purchases something from you?

article thumbnail

People & Problems: The core of strategic account planning

Strategic Account Management Association

The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one. And second, while no one is immune to these challenges, the strategic account planning approaches that drive success today aren’t unique to any particular industry or business size.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

What do you think the answer was? If you said “NO” then you were right. All eyes are on you - including your boss and a handful of your client's senior executives. All eyes are on you - including your boss and a handful of your client's senior executives. How do you feel?

article thumbnail

Where Does Your Company Fall on the Customer Experience Pyramid?

Holden Advisors

Learn the four basic buyer types and leverage the Customer Experience Pyramid to give yourself the winning edge. The Customer Experience Pyramid. annually to improve their customer experience, but they don't always see the results they want. Why is it that sometimes CX pays off and other times it doesn’t?

article thumbnail

The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

increase in the win rates So, let me ask you… What CEO or senior sales/revenue leader doesn’t want to report increases like these? .” increase in the win rates So, let me ask you… What CEO or senior sales/revenue leader doesn’t want to report increases like these? increase in revenue plan attainment 17.1%

B2B 198
article thumbnail

Account Planning: A Definitive Guide – 2023

Upland

When used effectively, account planning benefits businesses by delivering more revenue, happier customers, and more effective sales teams. . But what exactly is account planning, and why is it so important in 2023? . Account planning is the process of mapping out key aspects of a potential customer or key account. .

article thumbnail

15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot Sales

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Sales 93