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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Michael Thomas is the founder of Magnetic Services. When we talk about expertise, you could label it as knowledge-intensive business services or expertise-based services that don’t show up in a product catalog. Service teams generally have that expertise but can’t scale as broadly as your SAM community.

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The Secret to Selling SaaS – Value vs. Product

Upland

This is especially true if marketing puts product features front and center, instead of focusing on the value your products deliver. It’s even more common if your products have that ethereal, shape-shifting quality of a cloud service or app. What is Sales Transformation and how can it help me? Wave) The list goes on.

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4 key lessons from the frontlines of critical customer service

Zendesk

The vast majority of customer service isn’t critical, but that’s not the case for nonprofits working at the forefront of some of the most pressing challenges facing our planet and society today. Here are four ways that Zendesk’s Tech for Good partners are scaling and accelerating their ability to serve needy communities around the world.

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Urban Alchemy uses Zendesk to help heal homeless communities

Zendesk

Nonprofit social enterprise Urban Alchemy is working to transform these spaces—and help heal the people in them—with the expertise of people who understand what it’s like to be disenfranchised. “We With honesty, compassion, and no judgment, they assess and serve some of the most traumatized and vulnerable people in urban centers.

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We shine when our customers shine

Zendesk

We are delighted and honored to learn that we’re ranked #1 across three categories in G2’s 2023 Best Software Awards : #1 Best Software Product #1 Best Customer Service Product #1 Product for Mid-Market Pop the champagne! And our Community teems with leaders passionate about connecting with other CX practitioners.

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3 Exceptional Examples of Strategic Planning in Higher Education

Envisio

While current and prospective students are critical stakeholders for higher-education institutions, there is also a board of governors, a complex internal employee system of both educators and administrators, and the broader local community. All of this input played a crucial role in shaping the College’s Equity-Centered Strategic Plan.

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25 Tips for Successfully Promoting Your Public Dashboard (with Templates!)

Envisio

Because public dashboards help local governments and other public sector organizations craft compelling narratives about the amazing work they do! Being able to transform raw data into engaging stories using visualizations, scorecards, and progress updates helps connect your community and key stakeholders with the work being done.

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