Back to the Future: F2F selling is returning, but virtual selling is here to stay
Strategic Account Management Association
FEBRUARY 2, 2021
Customer-facing teams need to continue to up their virtual game, even as they learn how to optimize a balance of virtual and in-person engagement. Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon.
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