article thumbnail

Persuasive writing checklist

Red Star Kim

Meet their needs. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? Remember their interests. Provide something of value. Make an emotional connection – Connect with your reader.

Media 130
article thumbnail

Selling challenges in professional services: Sales processes and skills

Red Star Kim

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. This has changed the sales process fundamentally in many environments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal. 58 (Spring 2016).

article thumbnail

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all. We must be realistic about time constraints.

article thumbnail

Enhancing Virtual Sales with AI: The Ultimate Guide

Mercuri International

Key drivers of this preference include: Changing Buyer Behaviors : Prior to the COVID-19 outbreak in 2020, face-to-face meetings were the standard practice. In May 2020, shortly after the pandemic began, 75% of B2B buyers indicated a preference for virtual sales interactions over face-to-face meetings. This quickly shifted.

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

article thumbnail

The secret to growing your startup with digital marketing and a small budget

Pinnacle View

In 2016, there were about 550,000 startups founded in the United States. Advances in digital marketing technology have made gaining exposure for startups more doable than ever before. There are numerous great options, and 2016’s $70 Billion in digital advertising spend is evidence that these options are good ones.