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Business Acquisitions Trending in the Digital Space

Aepiphanni

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”. billion in 2020, up from about $25.5 billion in 2020, up from about $25.5 To do so, click here.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

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Survey Results: How Market Leading Companies Plan to Make the 2020 Number

SBI Growth

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

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Four Imperatives for Sales Enablement in 2020 and Beyond

Corporate Visions

The post Four Imperatives for Sales Enablement in 2020 and Beyond by Erik Peterson appeared first on Corporate Visions. When Sales Enablement first showed up in the B2B enterprise, the role became a sidekick to the in-person, acquisition-focused selling conversation. Four Sales Enablement Trends for 2020.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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TechTarget Announces Closing of BrightTALK Acquisition

SBI

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. NEWTON, MA – DECEMBER 23, 2020. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England.

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5 Easy Marketing Ideas for Business Owners in 2020

Outbound Engine

That’s why using a chat service is one of our easy marketing ideas for 2020. Not only does it take the bulk of the responsibility off of your plate, but it’s also the perfect tool for nurture and acquisition. The post 5 Easy Marketing Ideas for Business Owners in 2020 appeared first on OutboundEngine.