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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. What CogniClick does CogniClick uses artificial intelligence (AI) to drive industry insights research to prompt engagement and produce valuable content for thought leadership (e.g.

Banking 130
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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

eCommerce 145
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The Sales Conference 2020 turned global

Mercuri International

We couldn’t agree more with the Executive Producer of The Sales Conference “we are obsessed with understanding how our environment is changing and how these changes in turn affect sales and marketing” We definitely got insights, facts and joined some really thought provoking lectures on Sales beyond 2020. Don’t worry.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Artificial Intelligence (AI) We looked at several AI writing tools. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. SEO update for professional services (October 2020) (kimtasso.com) Show don’t tell Telling isn’t selling. Active tense Always use the active tense.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

There was also much debate about the use of artificial intelligence (AI). ” “Each department goes off and implements their own strategy without communicating to the rest of the business” “Firms bringing their strategies together into a new combined strategy” Do you have a marketing qualification?

Marketing 130
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2010 vs. 2020: 9 Sales Strategies That Changed Dramatically in the Last Decade

Hubspot Sales

2020 Sales Strategies. To succeed in 2020 and beyond, your sales approach needs to make similar strides. Now that we are well into 2020, data is only going to become more and more important. For some time, there have been warnings that artificial intelligence could replace the jobs of sales reps.

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Context and curiosity drive commerciality and pricing

Red Star Kim

We communicate differently with procurement professionals than other decision-makers and users of professional services. There was naturally much discussion about disruption by Artificial Intelligence (AI) in this regard. Often, pricing becomes the focus of these negotiations.