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Ten insights on the future of SAM

Strategic Account Management Association

At the 2020 SAMA Annual Conference (held virtually Nov. 9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” You also risk sacrificing a common strategy, methodology and customer experience. #4.

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The Sales Conference 2020 turned global

Mercuri International

We couldn’t agree more with the Executive Producer of The Sales Conference “we are obsessed with understanding how our environment is changing and how these changes in turn affect sales and marketing” We definitely got insights, facts and joined some really thought provoking lectures on Sales beyond 2020. Don’t worry.

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Increasing net retention requires an innovative approach to CX

Zendesk

To increase net retention, you need to give your customers a reason to stick around even when they could easily switch to another competitor (This is especially true in the SaaS universe). Customer experience is one factor that can help increase customer “ stickiness.”. We saw that at the onset of the pandemic in 2020.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Customer Experience: caters to the specific requirements of strategic key accounts by developing programs to enhance the customer’s experience and measuring customer satisfaction. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics.

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Sales Enablement News Roundup – March 6, 2020

Showpad

Make the shift to agile learning with innovative learning experiences. Compelling content from better sales and marketing alignment generates more leads and fosters better customer experiences — and offers a slew of additional benefits. . Companies spent an estimated $366.2

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources.

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Translating iconic experiences to a digital space—with Aesop’s Carine McGinnity

Zendesk

It’s hard to imagine such a rich experience ever existing online and yet, the team at Aesop is tackling just that. The work began in 2020, when much of the world retreated from physical spaces. “It We have a very distinct and recognizable customer experience within our stores.”