Key Account Management (KAM) – Start small, Be strategic and Provide support
Red Star Kim
JUNE 20, 2025
To do this, MBD will need to collaborate closely with IT and finance teams. Internal communication and education will also be a key role to ensure engagement and buy in. Then help shape the KAM infrastructure, information and processes. MBD will also need to work with Human Resources (HR) to support the necessary training and incentives.
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