SBI Growth

AUGUST 12, 2020

With eCommerce increasing more in the last 90 days than during the previous 10 years combined, digital transformation is no longer a buzz phrase. Your company’s ability to interact and transact virtually with your customers and prospects will ultimately determine.

eCommerce 83

eCommerce Digital Transformation Marketing Digitalization 83

Flevy

OCTOBER 12, 2023

Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it. Some marketers have made the best use of Growth Hacking by understanding the concept and appreciating how it works.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

Flevy

FEBRUARY 25, 2024

Challenges to Effective Strategic Planning Executives and senior managers often grapple with aligning short-term actions with long-term strategic goals, managing resource constraints, and adapting to rapid market changes. Market Share Growth Definition : The increase in an organization’s proportion of total market sales over time.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Flevy

FEBRUARY 19, 2024

In the digital/data/AI era marked by competition and continuous change, the ability to measure growth accurately provides organizations with the strategic foresight needed to adapt and thrive. It reflects the success of sales and marketing efforts and is a key indicator of market demand and organizational expansion.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Flevy

NOVEMBER 8, 2022

Market leaders of this age are making use of key capabilities to compete with their rivals. During the course, they are essentially transforming their entire businesses. These market leaders are dubbed “ Supercompetitors ,” owing to their unique competencies, influence, and the ability to alter the dynamics of their industry.

Value Proposition 106

Value Proposition Digital Transformation Acquisition Innovation 106

Flevy

MARCH 30, 2024

The NPS is a widely used metric in market analysis which helps organizations measure customer loyalty and satisfaction. By understanding the proportions of these 3 respondent categories, organizations can assess the strength of customer loyalty and identify areas for improvement to assert competitive positioning of goods and services.

Digital Transformation 52

Digital Transformation Digitalization Profitability Organization 52

Red Star Kim

JANUARY 23, 2023

If your review suggests you need to develop your soft skills, it can be an uncomfortable prospect for a tough barrister as it involves more than knowledge-acquisition. What’s happening within my market? We saw first-hand how a digital divide can cause problems in creating, maintaining and growing relationships.

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130

Flevy

DECEMBER 9, 2022

Sustainable growth necessitates a Capabilities-driven Strategy (CDS), instead of the conventional market-driven approaches, focusing on anything that customers want. existing or adjacent markets, organic channels ( Marketing or Innovation ), or inorganic methods (Mergers & Acquisitions). Near-market Opportunities.

Supply Chain 114

Supply Chain Value Proposition Digital Transformation Profitability 114

Flevy

AUGUST 13, 2023

The aforesaid assumptions remain unverified until they undergo real-world testing and receive feedback from actual experiences and interactions with customers and the market. CDM embodies an iterative and adaptable process that mirrors the uncertain nature of starting a new business and entering new markets.

Digital Transformation 81

Digital Transformation Construction Acquisition Facilitation 81

Peter Simoons

NOVEMBER 6, 2022

The Outlook reported that CEOs have an increasing interest in establishing partnerships that can help them “ increase speed to market, reduce costs, mitigate risks and supplement capability gaps in delivering the customer promise ”. The trends we see are of a declining interest in acquisitions and an increasing interest in alliances.

Digital Transformation 52

Digital Transformation Partnership Management Government Acquisition 52

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

SmartKarrot

JULY 8, 2020

There is no denying the fact that going digital is the way ahead for SaaS businesses. But then again, a digital transformation does not mean creating bling apps, or automating processes. Digital transformation funnels down to just one thing: excelling in Customer Experience (CX). What is digital transformation? .

Digital Transformation 10

Digital Transformation Customer Experience Digitalization Customer Success 10

Planview

JANUARY 22, 2024

The trends outlined in this blog offer a glimpse into the future of product development and some exciting opportunities for product-driven companies to achieve real ROI regarding cost savings, efficiency, productivity, digital transformation benefits, and employee satisfaction.

Innovation 69

Innovation Management Supply Chain Digital Transformation 69

Arpedio

MARCH 18, 2024

This strategic growth approach suggests that true success lies in meticulous planning, where initial seeds of market presence can grow into a veritable forest of opportunity. The foundational phase of the land and expand strategy focuses on setting the stage for sustainable growth and expanding market reach.

Digitalization 52

Digitalization Construction Digital Transformation Supply Chain 52

Desired Path

FEBRUARY 17, 2021

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Participants indicated that increased competition, customer churn (down sell risk) and market uncertainty due to the pandemic, were the top challenges they anticipate in 2021. Digital transformation. Finally, 70.6%

Digital Transformation 59

Digital Transformation e-Learning Acquisition Customer Success 59

Desired Path

FEBRUARY 17, 2021

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Participants indicated that increased competition, customer churn (down sell risk) and market uncertainty due to the pandemic, were the top challenges they anticipate in 2021. Digital transformation. Finally, 70.6%

Digital Transformation 52

Digital Transformation e-Learning Acquisition Customer Success 52

Desired Path

FEBRUARY 17, 2021

Last year saw companies place a concerted effort on customer retention as customer acquisition slowed. Participants indicated that increased competition, customer churn (down sell risk) and market uncertainty due to the pandemic, were the top challenges they anticipate in 2021. Digital transformation. Finally, 70.6%

Digital Transformation 52

Digital Transformation e-Learning Acquisition Customer Success 52

Arpedio

MAY 30, 2022

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). The authors suggest that more is done to systematically assess (e.g. Contact mpf@pmint.co.uk

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Showpad

JULY 7, 2020

This means that organizations achieved their growth targets by acquisitions (buying revenue) or by hiring more people with average or below average performance. It is vital that the customer journeys for the most relevant selling and buying scenarios have been mapped out with customers, assisted by CX, marketing, sales and customer success.

Digital Transformation 137

Digital Transformation Stakeholders Sales CRM 137

Flevy

APRIL 14, 2024

For even more best practices available on Flevy, have a look at our top 100 lists: Top 100 in Strategy & Transformation Top 100 Consulting Frameworks Top 100 in Operational Excellence Top 100 in Organization & Change Top 100 in Digital Transformation

Digital Transformation 52

Digital Transformation Decision-making Customer Experience Facilitation 52

Luminas Strategy

NOVEMBER 28, 2022

Microsoft CEO Satya Nadella said as much when he told investors, “We’ve seen two years’ worth of digital transformation in two months.” The company moved decisively through global panic: between March and June 2020 alone, it made five acquisitions to expand its cloud computing empire. So, should some supply chains be shorter?

Innovation 52

Innovation Supply Chain Suppliers Digital Transformation 52

ACT

MARCH 11, 2024

But, with digital transformation becoming the norm for businesses across all industries, notes and spreadsheets are no longer the right fit for managing customer relationships and meeting your business needs. With these metrics at their fingertips, marketing and sales teams can make more informed decisions. A recent Act!

CRM 52

CRM Small Business Decision-making Software 52

SBI

NOVEMBER 19, 2020

The no-risk, cost-efficient program is Mediafly’s latest, most transformative offering since its recent acquisition of visual communication solution Presentify™, positioning the company as the only sales enablement provider in the market that combines content creation, content management technology and content usage analytics all in one platform.

Digital Transformation 27

Digital Transformation Acquisition Healthcare Sales 27

Insightly

JULY 25, 2023

Oftentimes, marketers forgo the idealistic for the realistic. This is often what makes marketers great: we know how to maximize wins and minimize losses. An ICP is both an exercise as well as a tool in better understanding your target audience and optimizing your marketing efforts. We set achievable goals.

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

Freshworks

NOVEMBER 16, 2021

I just love how nimble and how creative we can be with Freshdesk,” exclaimed Scott Wolken, senior director of customer support at GE Digital Aviation Software. After a recent acquisition, they brought in a third instance of Freshdesk, which proved to be ‘phenomenal’ for his team. “As Golf made easy with TaylorMade. “I

Retail 93

Retail Digital Transformation Digitalization Innovation 93

Openview

MARCH 5, 2018

Because major technology purchases are increasingly tied to corporate-wide, digital transformation efforts, which are largely being driven by C-Level players. Grow organically or through acquisition? Cut costs or ratchet up R&D/marketing spend/hiring? Not convinced? Let’s look for a moment at Hershey Company.

Banking 74

Banking Manufacturing Value Proposition Acquisition 74

Showpad

SEPTEMBER 1, 2020

You learned about the three critical success factors of enablement , how to l everage sales enablement for digital transformation and how your leadership is required to lead through change. If you are a marketing leader, the goals you want to achieve and the metrics you are measured on are different compared to those of a sales leader.

Sales 132

Sales Stakeholders Onboarding Leadership 132

SBI

DECEMBER 9, 2019

Resources All Awards & Recognition Blog Article ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform.

Digital Transformation 26

Digital Transformation Acquisition B2C Customer Success 26

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant’s success is based on the very real need to quantify event marketing investments. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. It has become table stakes for job security.

Marketing 27

Marketing Account Planning Digital Transformation CRM 27

SmartKarrot

APRIL 15, 2022

Good customer retention rate = product/market fit. It also means increased customer lifetime value, increased revenue, lower customer acquisition cost , and higher average order value. Several books available in the market that helps you understand customer retention. But what can you do to perfect customer retention?

e-Learning 19

e-Learning CRM Acquisition Internet 19

SBI

JANUARY 31, 2020

The information we get through TechTarget’s Email Alerts will enable our sales teams to focus on specific opportunities and customers who are currently in-market for NWN’s solution-as-a-service portfolio, allowing them to deliver better solutions, faster, while transforming the customer experience. About TechTarget. Media Contact.

Account Planning 29

Account Planning Digital Transformation B2B Sales 29

Freshworks

APRIL 2, 2021

In Freshworks’ white paper , Olga Padulosi, Head of Partner Marketing at Appfollow, recommends using a mobile app to complement other channels and deliver first-class CX: “Predict questions your customers may have and make sure they find answers fast. Juggling different systems entails the use of multiple passwords, workflows, and pipelines.

Customer Experience 53

Customer Experience Software Software Transportation 53

SmartKarrot

OCTOBER 7, 2020

Fortunately, horizontal SaaS companies have dwelled in the market for quite a long time now. Sales and Marketing : The horizontal SaaS delves into the chapter of ‘ sales and marketing’ with a hope to engross more verticals. Cost of Acquisition : Due to the lesser reach, a vertical SaaS has a relatively lower cost of acquisition.

Acquisition 10

Acquisition Logistics Digital Transformation Digitalization 10

SmartKarrot

NOVEMBER 29, 2021

With time, traditional businesses have seen an uplift in investments in digital transformation. Product-led growth is where user acquisition, customer conversion, customer retention, and expansion are centered around the product itself. The ultimate reason that makes the product the new marketing king.

Organization 10

Organization Innovation Digital Transformation Customer Experience 10

SmartKarrot

MAY 27, 2020

For more than seven years, the Subscription Economy has continued to thrive, growing more than 350%, as consumers increasingly tend to demand access to convenient, digital services over the ownership of the physical product. . As per the marketer Phillip Kotler- “An average firm loses its customer in less than five years.”

Acquisition 10

Acquisition Procurement Digital Transformation Digitalization 10

SmartKarrot

AUGUST 9, 2022

With current changes in market trends and constantly evolving consumer expectations, it can be extremely difficult for modern businesses to manage increases in scalability without exponentially increasing operational costs. Challenges That Business Catalysts Can Help Address: 1. Large Operational Costs. Lack of Strategic Partnerships.

Facilitation 10

Facilitation Digital Transformation Leadership Software 10