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Q2–2022: Product updates to Insightly AppConnect, Service, Marketing, and CRM

Insightly

During the last few months, the Insightly team has worked diligently to bring a full suite of feature updates to all four Insightly products: CRM, Marketing, Service, and AppConnect. Out of the box, it includes over 500 pre-built connectors to applications across HR, Finance, IT, Sales, Marketing, Productivity, and Data storage.

CRM 98
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Why You Should Integrate Accounting Tools Into Your CRM

Hubspot Sales

Your CRM should be a one-stop-shop for all the information you need to manage your business. However, for many entrepreneurs and sales reps, using their CRM is less than enjoyable. The answer to these questions is yes if your CRM and accounting software are working in tandem with one another. Accurately record revenue sources.

CRM 111
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Even if you’re quietly doing the analysis for yourself, at first, I would still confirm your approach with a colleague in your finance team, to ensure it aligns with the way they track and report finances. If you’re unfamiliar with SG&A and what it contains, this article and this article are good starting points.

Sales 258
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

An HBR article offered a similar matrix with costs to serve vs willingness-to-pay. Client relationship management (CRM) – how many close social (kimtasso.com). As well as prospecting tools for CRM ( Vainu , Apollo , Bloobirds ). There are many articles on both of these topics.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. And where firms invested in the area, the pricing teams were more likely to comprise finance professionals and experienced fee-earners.

Marketing 130
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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care.

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Software for Roofing Companies (What’s Your Tech Stack?)

Nutshell

CRM software CRM software is a type of tool that helps you gather, store, organize, and analyze customer data. CRM software helps you do that. Aside from storing data, a CRM can help you analyze it by segmenting data and generating reports. Essentially, it’s software for helping you track your overall finances.