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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. Essentially a focus on the most profitable clients. An HBR article offered a similar matrix with costs to serve vs willingness-to-pay.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. 1 In fact, many of them admit their meetings were a total waste of time. What’s ironic (tragic?)

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Design Thinking Driven Problem Solving and Innovation

Flevy

In this article, we will explore what design thinking is, its benefits, the design thinking mindsets, methods, and tools, applications, and best practices. It is a way of thinking that focuses on understanding the needs of users and creating solutions that meet those needs. What Is Design Thinking?

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Pitch points from a pitching and tendering training workshop

Red Star Kim

Internal capabilities – In recent years internal business functions such as finance, legal, risk and HR/people have become more influential in shaping enterprise-level strategy. Academic sources: Academic sources, such as law reviews and scholarly articles, can provide in-depth analysis of legal issues.

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. Quite rightly, quite rightly.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care.

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27 Examples of Key Performance Indicators

OnStrategyHQ

They are the quantifiable, outcome-based statements you’ll use to measure if you’re on track to meet your goals or objectives. If the cost of labor increases, it will give you a leading indicator that you will see an impact on net profit or inventory cost. In other words, they tell you what you want to achieve and by when.