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Blog Post: Power of Look-Alike Modeling

NG Data

Marketers face a challenge in identifying and retaining customers, and look-alike modeling (LAM) using AI can help define and target audiences effectively. LAM analyzes metrics to predict receptive customers, but tailoring interactions for individualized journeys is crucial.

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Blog Post: What is Customer DNA?

NG Data

Customer DNA uses customer data to provide a complete view of customers, enabling enterprises to create personalized experiences that increase brand loyalty and customer value. With predictive capabilities, Customer DNA helps enterprises stay ahead of the competition and deliver exceptional customer experiences.

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Putting People First: the path to Customer Centricity, essay

Customer Think

A few years ago, Brian Moynihan, the CEO of Bank of America, was interviewed as he discussed their new Customer Focus initiative: prioritizing Customer Centricity over revenue by putting their customers first. Let’s take care of the customer!’ He said something like, ‘The money will come.

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The Little Known Disadvantages of a Customer-first Strategy

Customer Think

The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However, like any strategy, a customer-first approach has pros and cons. Feel free […]

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Blog: The Power of a CDP in Banking Digital Transformations

NG Data

Banks face challenges in managing their legacy cores and personalizing customer experiences. The Intelligent Engagement Platform, a sophisticated customer data platform, allows for targeted marketing strategies and highly targeted interactions to enhance customer experiences.

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Integrating First and Third-Party Data to Revolutionize Customer Experience and Engagement

Customer Think

Delivering memorable customer experiences and managing engagement with precision are paramount for driving increased revenue and fostering loyalty. Creating Emotional Bonds Through Enhanced […]

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Blogging Best Practices

Strategic Communications

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs. Personally, I think the whole field of blogging is still a work-in-progress for many. Blogging Best Practices.