WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?
Apptivo
OCTOBER 3, 2022
Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business.
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