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How To Measure Email Marketing Success [KPIs & Metrics]

ACT

Define your email marketing campaign goals You can’t measure success unless you clearly know what you want to achieve. Here are a few possible goals for an email campaign. Traffic generation You can use an email campaign to drive traffic to a new blog post, promote an event, or create awareness.

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Why is automation the smartest choice for Email Marketing?

Apptivo

As a result, implementing automation in email campaigns holds a special place for any business. With the support of automation tools, and to be more precise, running an automated email campaign works more efficiently. Newsletters and blog updates are yet another way to keep the audience engaged and increase blog views.

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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

How do you maintain those critical customer relationships, especially as you grow, get more accounts, launch more services, solve more issues? Use free tools like GetDex or Airtable to take advantage of automations and integrations that make keeping in touch a breeze. It will get real overwhelming, real quick, without a system.

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How to plan content for B2B brands in 4 easy steps

Nutshell

A content calendar keeps track of what type of content (blog posts, landing pages, emails, social media posts) goes live and when. The reason you want to create a content calendar is so you know when you need your content created by and when it’s scheduled to be launched. Your job isn’t done once your content plan is launched.

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

Grammar and CRM integrations mean you reduce the chance of human error in an email that could doom a large deal from the start. HubSpot launched its AI Content Assistant in 2023 to save people time and help them easily create content. You can also ask ChatSpot to generate sales enablement content like emails, blogs, or images.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

In this blog post, we'll cover the following: What is a digital product? Flexibility in Choosing and Launching Products Selling digital products offers far higher flexibility than selling physical products. If you want to launch a new product, the process is far easier and the possibilities are endless.

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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

The system will be unveiled at a launch webinar on 1st November. Qualities sought in NEDs included: financial literacy, tech literacy, ESG knowledge, change management experience, people literacy, interpersonal skills, team collaboration, consensus-building, intellectual capacity, integrity and independent-minded.

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