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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. How do you think SAMs can learn to sell expertise and not products and transform themselves into trusted advisors? Selling Expertise. Michael Thomas is the founder of Magnetic Services. Three Recurring Issues for SAMs.

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What is Socratic questioning? (Questioning skills)

Red Star Kim

So what is Socratic questioning? What is Socratic questioning? Questions were asked to reveal what the student believed about a topic, whether they grasped a concept well and whether there were any assumptions, weaknesses or gaps in their thought process. Socratic questioning is a way to drive logical argument.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

Value Selling A sales approach that focuses on benefiting the customer throughout the life cycle of your relationship. Account managers are focused on taking a consultative approach to selling, such that customer decisions are based on the overall value potential of the supplier’s products and services. This is where CXM shines.

CXM 520
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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

Who you are matters as much as what you do.”. Dr. Fred Kiel, co-founder of KRW International , a global leadership consulting firm and Kelly Garramone, CEO of KRW and Executive Director of the KRW Research Institute, prove that character “isn’t kumbaya.” The way in which SAMs show up matters as much as what they sell.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below.

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Why are questions so important? (Questioning skills)

Red Star Kim

Most people appreciate the importance of questioning skills in selling, training, coaching, counselling (especially Cognitive Based Therapy – CBT) and commercial conversations. I’ve explored the reasons why curiosity is to important and valuable to us: What is curiosity and why is it important in business relationships?

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We’re All in Sales – Or Maybe Not

Mike Kunkle

I think the answer depends on what you mean by that (intent) and how you define “sales.” ” What is Modern, Professional B2B Selling All About? I get the intent of the “we’re all in sales” message, generally, much like Dan Pink’s book, To Sell is Human. But that’s not selling, per se.