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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In plain English, this is a way to look at a whole situation in context – the root cause of the problem and possible solutions – and to come at the problem from different directions at the same time. Just as with a complex sales opportunity, the real-world is rarely that single-threaded.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

As with most things, on the front lines of the real world, it’s a bell curve. It’s like the age-old nature versus nurture debate. There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. Logic is our friend.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. When possible, I look back over the length of the average sales cycle. See this chart.)

Sales 258
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The Building Blocks of Sales Enablement Learning Experience

Mike Kunkle

I am exceptionally pleased and excited to announce that Felix Krueger of FFWD and I launched The Building Blocks of Sales Enablement Learning Experience on November 25, 2022. Here is what Felix had to say when we launched: Why Did We Create this Learning Experience? . And, it comes with a 30-day refund policy.

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The 9 Best Landing Page Examples on the Planet

Nutshell

This post delves into the finer points of what a landing page is, the key components of a high-converting landing page, and examples of the best landing pages from the World Wide Web. A landing page is a web page designed to encourage your target audience to execute a particular action and generate leads for your business.

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The paths that led us here: 8 Nutshellers discuss how they joined the team

Nutshell

We believe that our team’s diversity of experience helps us relate to our customers more effectively and solve their problems with fresh perspectives. I was a store manager and it was fun to work with customers, but the schedule was hectic. Was there a moment when you knew you had to look for a different professional path?

Retail 118
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What is a landing page and why does your marketing campaign need one?

Nutshell

A landing page is a standalone web page designed for a specific purpose, typically aligned with a particular marketing campaign. It’s designed to communicate a message with a singular focus and encourage users to take a specific action. This visitor could land on any web page or blog post on your website as their first point of entry.