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Zaltman Metaphor Elicitation Technique (ZMET) Framework

Flevy

In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. This highlighted the universal effectiveness of images and metaphors in communication.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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3 Constructive Steps for Effectively Managing Conflict as a Leader

CMOE

Collaboration thrives on constructive conflict, which can boost motivation , mutual understanding, and team performance. CMOE offers three constructive steps to manage conflict as a leader and inspire more meaningful collaboration and communication on your team. But of course, this requires mastering conflict management.

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The Importance of Building Trust In Times of Uncertainty

Whetstone

During such tumultuous times, organizations that have invested in building a strategic account management program can rely on the pivotal role played by their strategic account managers. Trust becomes a critical factor in their decision-making process. Aim to make your insights of such value that they are circulated internally.

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The ultimate guide to contractor management software with tips and benefits

PandaDoc

Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. The market for construction software is expected to reach $3.875 billion by 2030. Highlight the importance of compliance during onboarding.

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The ultimate guide to contractor management software with tips and benefits

PandaDoc

Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. The market for construction software is expected to reach $3.875 billion by 2030. Highlight the importance of compliance during onboarding.

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12 TED Talks on Effective Communication to Help You Close

Hubspot Sales

TED Talks on Communication. How Can Groups Make Good Decisions?, Effective communication helps you forge strong connections, collaborate with internal and external stakeholders, close deals, and convince people to share your views. So what makes you an effective communicator? Listen, Learn.