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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Bolt Burdon Kemp – E-scooter rights and personal injury law E-scooters that are part of trials are insured and legal whereas private-owned e-scooters are not. The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings).

Media 130
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How to boost insurance sales with marketing automation

ACT

As every insurance agency knows, gaining consumer trust is one of the biggest challenges in the insurance industry. In fact, one study found that only 20% of customers think that insurers are trustworthy and will do anything to avoid paying a claim. Here are some highly effective insurance marketing strategies to consider.

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Why P&C insurance companies need to invest in claims customer service now

Zendesk

When someone makes an insurance claim, they’re under a lot of stress. Why insurance companies need to invest in the claims customer experience. With tight competition from a crowded market, P&C insurance companies need to pay attention to their customer experience—or risk losing customers altogether.

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What Is Digital Consulting, and How Do You Start?

Hubspot Sales

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

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Effective change communication with PCM

MDI Training

This is where the Process Communication Model (PCM) can help. A great communication and personality model! In this blog, Anita Berger, Gunther Fürstberger and Masha Ibeschitz share more about the Process Communication Model (PCM) and other valuable impulses that help to consciously initiate change.

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

All professionals – lawyers, accountants and surveyors – have to complete CPD or CPE in order to maintain their membership of their professional body (and for their professional indemnity insurance). Digital integration. Integrated marketing communications. Customer focus (Championing the customer). Technical competencies.

Marketing 130
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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Key Account Planning: Outlines a standardized methodology and template for key account planning, which has enabled the team to use account plans as a communication vehicle for internal and customer-facing purposes. Communication is critical. We also introduced a series of new processes that are currently building to maturity.