Strategic Communications

APRIL 29, 2024

THE GROWTH OF VOICE SEARCH Search Engine Journal notes in an article that the number of digital voice assistants is forecasted to reach 8.4 It essentially rewards content that meets the Google E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) criterion in response to the growing use of long-tail keywords, he says. “As

Digitalization 59

Digitalization Publishing Marketing Communication 59

Nutshell

DECEMBER 28, 2018

A 1:1 sales meeting provides sales managers and sales reps time for reflection and goal setting, as well as an opportunity for both sides to raise their concerns. As a manager, you shouldn’t look at your weekly individual meetings as simply a time to go over sales numbers. 1) Start by listening. 1) Start by listening.

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Meetings Sales Sales Management Management 97

Nutshell

APRIL 3, 2024

With features such as multiple project timeline views and the ability to tag others and comment on specific tasks, these tools can help unify your team to meet your startup goals. Communication software Startups are often comprised of a mostly remote workforce. Communication tools for startups include: Slack Microsoft Teams Zoom 3.

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Software Software CRM Communication 71

Strategic Communications

FEBRUARY 21, 2024

Acceleration in Content Creation About 45% of marketers have experienced shorter content creation cycles due to GenAI integration, which provides a competitive advantage by meeting consumer demand and adapting to market trends quickly. In 2023, Politico reports, 3087 digital, broadcast and print news jobs were lost.

Publishing 52

Publishing B2B Communication Digitalization 52

Strategic Communications

APRIL 17, 2024

For example, Fotomat’s drive-through film development services became obsolete as one-hour photo labs and digital photography gained popularity. The rise of new technologies and digital alternatives often prove to be the undoing of these traditional brands. What steps could you take to stretch its staying power?

Innovation 52

Innovation Retail Value Proposition Logistics 52

Red Star Kim

JULY 1, 2022

This book was published in 2022 (so it’s post-Covid) and is subtitled “The art and practice of building authentic professional relationships”. She warns of the problems caused by the digital revolution: “The transformative role that virtual communication has played in our life has a dark underbelly: it dulls our essential social instincts.

Communication 130

Communication Digitalization Media Meetings 130

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. You want to meet like-minded people. But it doesn't have to be. I recommend Typeshare.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. It’s the social platform for professionals and has a range of publishing tools from video, to articles to social posts. You want to meet like-minded people. But it doesn't have to be. I recommend Typeshare.

Key Account Management 130

Key Account Management Account Management Management Media 130

Strategic Communications

MARCH 13, 2023

That certainly can be a valid communication opportunity. If you haven’t spent the time to try to learn about what your audience’s attitudes, interests and opinions (AIO) are there’s a good chance that your communication is falling flat. We work with clients to plan, create and publish high-quality, unique content.

e-Learning 52

e-Learning Communication Publishing Digitalization 52

Strategic Communications

DECEMBER 9, 2022

Marketing is the underpinning of every decision made and of every communication activity in any organization, whether that communication is received by staff, shareholders, or customers. Whether that communication is in print, online, or in person. Effective marketing is marketing that meets consumer needs.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Strategic Communications

JULY 25, 2023

That didn’t last, though, Park says, as digital fatigue set in. Digital Fatigue Both digital fatigue and the recognition that today’s technology offers new and improving options for interactions online are driving changes in delivery methods and how and where interactions are taking place.

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Digitalization e-Learning Publishing Digital Transformation 52

Strategic Communications

MARCH 31, 2022

The point where these two considerations meet is the “sweet spot” for corporate giving. Revisit your guidelines at least annually, making and communicating any changes, along with the “why” behind those changes. Documenting and communicating any shifts is important. Direct Mail in the Digital Age.

Investors 52

Investors Decision-making Publishing Government 52

Strategic Communications

DECEMBER 22, 2022

What matters more than market share is generating the appropriate level of business to meet your goals. A simple example will illustrate: Suppose I open a small restaurant in my local community of 20,000. As long as I’m meeting my goals—whatever they are—market share may simply not matter. Direct Mail in the Digital Age.

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Marketing Publishing Digitalization Communication 52

Strategic Communications

DECEMBER 16, 2022

It’s not unusual, when I’m meeting with a new prospect or making a presentation related to marketing and the issue of competitors comes up, for someone to say: “We don’t really have any competitors.” We work with clients to plan, create and publish high-quality, unique content. Who are your competitors?

Publishing 52

Publishing Digitalization Communication Innovation 52

Strategic Communications

NOVEMBER 3, 2022

In order to effectively persuade a consumer, you need to put yourself in their place and consider why what you have to offer meets their needs. All of your marketing communication needs to be consistent to be effective. It’s the cumulative impact of your communication that will eventually make an impact with consumers.

Advertising 95

Advertising Decision-making Communication Digitalization 95

Strategic Communications

MAY 21, 2024

You want to make sure you understand the needs of the editor/reporter and that you’re able to clearly convey why you can meet those needs. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Media 52

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Strategic Communications

DECEMBER 20, 2022

Mom is able to take advantage of the opportunity to meet with a potential new client. An important meeting at Dad’s place of employment could throw a monkey wrench into the timing of the trip. —the This doesn’t mean they have to be involved in meeting discussions. Direct Mail in the Digital Age. Threats: 1.

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Brainstorming Communication Decision-making Small Business 52

Strategic Communications

JULY 21, 2022

.” It depends on the two things that every communication decision depends upon—your target audience and your goals. If you’re an image consultant that works with nurses and your goal with your PR efforts is to generate business for your firm, then Nursing is more likely to help you reach your audience and meet your goals.

Media 52

Media Small Business Publishing Digitalization 52

Strategic Communications

SEPTEMBER 8, 2022

When meeting with the Chief Administrative Office (CAO), he handed me a brochure and said: “What do you think about this brochure?” We can’t, or really shouldn’t, criticize others’ communication efforts without having insight into the marketers’ strategy! Audience, and Goal.

Communication 52

Communication Healthcare Publishing Digitalization 52

Flevy

MARCH 17, 2024

NPD is central to organizations looking to maintain or establish a competitive edge, enabling them to capitalize on emerging opportunities and meet evolving customer demands. New Product Success Rate Definition : The percentage of new products that meet or exceed their performance and financial goals.

Management 52

Management Digital Transformation Innovation Prioritization 52

Planview

FEBRUARY 17, 2023

As a Graphic Designer, what type of meetings do you prepare for? That’s when we meet about the creative direction. To prepare for those meetings, I make sure people have templates of previous examples so they can come prepared with ideas. I moved to Japan for three years and taught graphic design and desktop publishing.

Publishing 98

Publishing Meetings Leadership Media 98

Strategic Communications

JUNE 30, 2022

Continuing to look at data that suggests a particular product or service is not meeting customer needs (based on sales figures), yet not doing anything to change that product or service. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. Managing Remote Staff.

Advertising 52

Advertising Digitalization Publishing Communication 52

Strategic Communications

NOVEMBER 21, 2022

We’ve followed and written about the potential of these tools, although we haven’t found that it meets our, or our clients’ needs–yet. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

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Artificial Intelligence Media Digitalization Communication 52

Envisio

NOVEMBER 17, 2023

A beautifully created and well maintained dashboard goes way beyond simply being something nice to look at: at their best, public dashboards can help to build trust through transparency and manage expectations by communicating progress. Dashboards are worth celebrating. Consider scheduling a live, internal launch party: You did it!

Media 52

Media Stakeholders Digitalization Customer Success 52

Red Star Kim

JUNE 15, 2023

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types. (profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Strategic Communications

MAY 18, 2022

As long as I’m meeting my goals — whatever they are — market share may simply not matter. Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. Direct Mail in the Digital Age. That’s okay.

Marketing 52

Marketing Publishing Digitalization Communication 52

Strategic Communications

MARCH 21, 2022

” or when asked to introduce yourself to other meeting participants in the online environment. For instance, one of my Zoom pitches might be: “Hi, I’m Linda Pophal with Strategic Communications. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age.

Publishing 52

Publishing Digitalization Communication Media 52

Strategic Communications

APRIL 5, 2022

Only after they have those key pieces of information can they determine whether or not the specific tactic requested would be the right one to meet the client’s needs. We work with clients to plan, create and publish high-quality, unique content. Direct Mail in the Digital Age. They must be creative with a purpose.

Marketing 52

Marketing Innovation Publishing Digitalization 52

Strategic Communications

MAY 16, 2023

Content tools equip teams with rich options that expand their digital footprint, ultimately scaling their media and sales reach.” The more that has been written on a topic, the greater the potential of AI tools, says Hannah von Rothkirch, content and social media specialist with Konstruct Digital.

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Co-Creation e-Learning Publishing Media 52

Strategic Communications

FEBRUARY 24, 2022

Throughout my career, I have both been a freelancer, and have worked with various freelancers, initially in my role as director of corporate communications/marketing in the education, energy and healthcare industries and, since 2008, as owner of my own content marketing firm, Strategic Communications.

Healthcare 52

Healthcare Communication Publishing Digitalization 52

Strategic Communications

MARCH 29, 2021

Tilt (founder and CEO of the Full Tilt Consulting marketing firm) notes that her clients are shifting these funds to focus on branded content—“a steady drumbeat of content to use with their digital marketing channels.” BUILDING RELATIONSHIPS THROUGH COMMUNITY. Then, revisit that content once the virus is no longer an imminent threat.

Marketing 52

Marketing Digitalization Media Publishing 52

Strategic Communications

MAY 4, 2022

Just as when you’re selecting an employee, you should outline specifically the traits, characteristics, and skills that an agency must have to meet your unique needs. It’s important to know whether the people you’re meeting with are the people who will actually be assigned to your account. ” Size. .”

Advertising 52

Advertising Internet Small Business Publishing 52

Hubspot Sales

APRIL 15, 2020

You’re going to need plenty of connectivity to deal with customers in this increasingly digital age. For instance, Asana is excellent for task management, Slack helps teams maintain synchronous communications, and Zoom is an accessible video conferencing option. Embrace digital as much as possible. Search for new opportunities.

B2B 104

B2B Supply Chain Sales Digitalization 104

Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. Engagement campaign strategies can broadly be classified as inbound and outbound and separate strategies to handle all incoming queries and to follow-up with outbound communications. Strategies: 1.Awareness Strategies: 1.Engagement

Marketing 98

Marketing Value Proposition CRM Publishing 98

Account Manager Tips

MARCH 23, 2021

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? A 2004 study published in Science Direct by Ivens and Pardo examines the factors that drive key account relationships - and those that don't. Products and services requirements. Are customer satisfaction scores high? Culture of innovation.

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Co-Creation Key Account Management Account Management Suppliers 227

Hubspot Sales

NOVEMBER 17, 2020

HubSpot Research recently published findings that can help us answer the questions: What did sales leaders who met targets this year get right? As digital channels have improved and buyers’ preferences have changed, sales organizations have adopted hybrid models: where more teams are selling both in-person and remotely to meet buyers’ needs.

Virtual Selling 126

Virtual Selling Shareholders Decision-making Communication 126

Strategic Communications

AUGUST 2, 2021

Content is king, as the saying goes, and that’s certainly true in a digital world. That’s great for organizations that have well-oiled content creation teams in place to meet the demand. We work with clients to plan, create and publish high-quality, unique content. Buyer Beware. The freelancers are out there—lots of them.

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Publishing Communication Organization Meetings 59