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What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard

Strategic Account Management Association

What does cybersecurity have to do with you? If you’re selling digital solutions, the answer is: Everything. The post What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard appeared first on Strategic Account Management Association blog.

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A strategic account manager's guide to cybersecurity

The SAMA Podcast

What does cybersecurity have to do with you? If you're selling digital solutions, the answer is: Everything. Steve Mustard, President and CEO of National Automation and President of the International Society of Automation, explains why SAMs should care.

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Challenges in Digital Key Account Management Adoption and the need for Change Management

DemandFarm

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

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Words! What are they good for?

Zendesk

This year marks the 20th anniversary of Cybersecurity Awareness Month. A lot has happened since government and industry first came together to raise awareness about cybersecurity. Fun fact: More than 80 zero-day exploits were detected by Mandiant Threat Intelligence in 2021, an all-time high for the cybersecurity industry.

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System review: CogniClick for instant, personalised research reports using AI

Red Star Kim

It has the potential to transform client communications, fast-track the generation of research and thought leadership and fuel content management campaigns. Another valuable AI-powered tool for the MarTech armoury. So here’s a brief system review: CogniClick for instant, personalised research reports using AI.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. This also manages everyone’s expectations.

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3 Key Risks for IoMT Product Development

Planview

In this article, we’ll discuss the growing and rapidly evolving IoMT market and how manufacturers can effectively manage three critical risks when prioritizing IoMT innovations. Digitally enhanced experiences and advancements in high-speed networking technologies are hitting the medical industry at the right time. Cybersecurity.