Remove Decision-making Remove Event Remove Finance Remove Profitability
article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Thanks to Simmons & Simmons for hosting the event at Citypoint. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

article thumbnail

How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. and so much more… At the end of the podcast, Chris makes a special offer to send three copies of his book to 3 people selected randomly who sign up for his monthly bulletin. Welcome to Episode 53. Why you need to raise your prices and how to do it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.

article thumbnail

Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Bailey, as we approach the Leadership Horizon event on 04.04.2024, could you start by giving us a brief overview of your upcoming keynote?

article thumbnail

Silent Partners, Explained: What to Know About Finding a Silent Partner for Your Business

Hubspot Sales

They invest their money in your business, but they don't attend meetings or make decisions. They don't oversee finances or review strategies. These partners share their contacts and resources, they make important decisions, and they tackle tough tasks like hiring and firing in order to keep the business viable.

Investors 106
article thumbnail

Find the right CRM Strategy for your Industry

Insightly

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. Accessible and up-to-date data allows healthcare providers to make informed decisions and provide quality care efficiently.

CRM 52
article thumbnail

Find the right CRM Strategy for your Industry

Insightly

However, the role of CRM in business strategy doesn’t end with customer interaction management — it also plays a crucial part in driving the overall growth and profitability of a business. Accessible and up-to-date data allows healthcare providers to make informed decisions and provide quality care efficiently.

CRM 52