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Enablement is Hard. Do It Anyway.

Mike Kunkle

To avoid rewriting another entire blog post, see this post on How to Radically Improve Your B2B Sales Win Rates , and apply that very same advice about the Situation Assessment, Force Field Analysis, Buyer Landscape Map, Value Stack, and Value Drivers to your above analyses.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? In this blog post, we'll cover the following: What is a digital product? Ebooks Ebooks are electronic books that can be read from a computer, smartphone, or handheld device like ereader. Ebooks are favored for their convenience.

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The Right Customer Promises Drive Better Marketing Results

Customer Think

One TV ad, webinar, or ebook may be […] One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, ” Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”

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The Formula for Successful Strategy Deployment

Kainexus

I've recently written an eBook that covers these questions, as well as information about the software you need to enable Strategy Deployment, that you can download here: But I thought that today on the blog, I'd give you a sneak peek into one of the chapters of the book covering the formula for successful Strategy Deployment.

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5 Ways to Work Your Marketing Content Into Sales Plays

The Center for Sales Strategy

The content that Marketing creates to support the go-to-market objectives (blog articles, eBooks, whitepapers, case studies, etc.) is often repurposed to support the buying journey and sales process as well.

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The 20 Best SaaS Blogs to Inspire You

SmartKarrot

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. Here are the best insightful SaaS blogs that can help you make better decisions, solve complex issues, or understand new techniques to gain an advantage in the competitive SaaS world. The 20 Best SaaS Blogs You Must Follow.

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All the Bases Your Kickoff Meeting Needs to Cover [Template Included]

Hubspot Sales

For instance, "getting more views on the company blog" is not a specific goal, but something like "improving average traffic generated by paid social" is. If a client's blog generated 500,000 organic sessions in the past year, setting a goal of 5,000,000 organic sessions per month probably isn't the way to go.

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