Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Hubspot Sales

JANUARY 30, 2024

What’s more, 78% of consumers say that a salesperson’s expertise is “very” to “extremely” influential in a purchase decision. 65% of consumers prefer to interact with a salesperson in person. Can you imagine if you could buy Marketing Hub on Instagram Shops? Sales and marketing teams working in silos.

Virtual Selling 88

Virtual Selling Media Sales Decision-making 88

Flevy

FEBRUARY 20, 2024

Benchmarking against industry peers is something all organizations (should) do. Competitive Benchmarking involves the comparison of an organization’s processes, performance metrics, and products against industry bests or best practices from other industries.

Management 52

Management Digital Transformation Profitability Decision-making 52

Flevy

FEBRUARY 25, 2024

The role of Strategic Planning is pivotal across industries, serving as a guiding beacon for decision-making and resource allocation. Effective strategic planning is predicated on a deep understanding of industry trends, customer needs, and competitive forces.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

SBI Growth

DECEMBER 19, 2020

Consumer behaviors have changed drastically over the past year, with a significant rise in ecommerce. As the supply chain is being disrupted across industries, businesses are reimagining how to go to market, generate demand, and serve customers. On today’s show, Grant.

Supply Chain 143

Supply Chain eCommerce Marketing Meetings 143

OnStrategyHQ

DECEMBER 9, 2022

It examines the political, economic, social, technological, legal, and environmental elements of the operating market that may have either positive or negative effects on your company or organization. Consider your organization’s unique position, market, and needs when conducting a PESTLE analysis. Watch the video.

Supply Chain 96

Supply Chain Food and Beverage Government Computers and Electronics 96

Strategic Communications

APRIL 3, 2024

Before I started Strategic Communications in 2008, I worked for some large organizations in the education, energy, and healthcare industries. Great Connections Between Providers and Those They Serve In the healthcare industry, relationships occur with providers—the people that take care of you. Individual people. Utility companies?

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Showpad

JULY 30, 2019

Consumer packaged goods (CPG) companies with innovative Sales and marketing teams grow at 4.1 But achieving growth and innovation and increasing market share is no simple feat. Promoting collaboration between Sales and marketing is the catalyst for success in the CPG industry. Challenges in the CPG Industry.

Supply Chain 70

Supply Chain Sales Innovation Manufacturing 70

Hubspot Sales

OCTOBER 9, 2023

Based on years of research and working directly with over 20,000 sales professionals around the world from companies in many industries, here are five business insights that can help you — as a sales professional — think differently about your prospects and engage in more business-oriented dialogues. Grow market share? Increase profit?

Shareholders 101

Shareholders Value Proposition Profitability Decision-making 101

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs. It can go much, much farther than that.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Hubspot Sales

JANUARY 30, 2024

Not only is Africa’s youth growing, but households are consuming and spending more every year. Internet access is increasing, urbanization is happening fast, and lots of consumers are moving from informal retail (like local markets) to shopping malls, creating all kinds of new spending patterns.

e-Learning 87

e-Learning Facilitation Internet Finance 87

Flevy

FEBRUARY 21, 2024

Market Analysis is a critical strategic function. It provides the insights necessary to understand market dynamics, consumer behavior, and the competitive landscape. On the surface, conducting Market Analysis may appear straightforward.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Customer Think

AUGUST 20, 2021

In the past few years, the mobile app development industry has experienced acute growth. With the growing number of people accessing the internet through their smartphones, it has now become crucial for business owners to have a mobile app to engage consumers more.

Internet 116

Internet Marketing 116

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

CRM 71

CRM Software Software Media 71

Zendesk

NOVEMBER 28, 2022

After the chaos and uncertainty of the past few years, with supply chain woes, staffing shortages, and inflationary pressures, there is some good news for the retail industry. This extraordinary growth in digital channels is linked to the consumer trend of shopping online to buy holiday gifts during the pandemic.

Retail 98

Retail eCommerce Supply Chain Digitalization 98

OnStrategyHQ

SEPTEMBER 10, 2021

The problem for most organizations, and many of our clients, is great market data is too expensive and time consuming to gather. Markets are the opportunities in your SWOT that are discreet and definable as you can go after them and they’re of a size that will make a difference to your organization. How big is the market?

Marketing 98

Marketing Supply Chain Media Profitability 98

Flevy

MARCH 17, 2024

New Product Development (NPD) is a critical driver of growth and innovation for businesses across industries. It involves transforming ideas and market needs into products that can compete effectively in the marketplace.

Management 52

Management Digital Transformation Innovation Prioritization 52

Nutshell

APRIL 21, 2023

By identifying new market opportunities, you can stay ahead of your competition and capitalize on new avenues for growth and revenue. In this article, we’re looking at six ways you can identify new market opportunities and how your CRM can help you do so. When it comes to analyzing market trends, there are a few things to look for.

Marketing 62

Marketing CRM Media Decision-making 62

Flevy

FEBRUARY 23, 2024

Revenue Diversification is a strategic approach that mitigates risks associated with overreliance on a single source of income by spreading revenue sources across different products, services, or markets. Moreover, it opens avenues for innovation and market expansion, enabling organizations to capitalize on emerging trends and customer needs.

Digital Transformation 52

Digital Transformation Management Digitalization Publishing 52

Planview

MARCH 28, 2024

By identifying key challenges and proposing actionable solutions, we aim to shed light on the strategies necessary for success in the industry’s dynamic landscape. Three challenges, in particular, are driving the automotive industry’s software revolution.

Manufacturing 59

Manufacturing Suppliers Software Software 59

Arpedio

FEBRUARY 20, 2024

Diversification is a strategy used by investors and businesses to reduce risk by spreading investments or activities across different assets, industries, or markets. This can help businesses withstand economic downturns, changes in consumer preferences, or disruptions in specific industries. What is Diversification?

Investors 40

Investors Marketing Management Sales 40

Customer Think

FEBRUARY 16, 2023

In 2021, nearly 60% of consumers bought new sports shoes. Sales in the sporting goods market indicate so much, having declined by 4% to 8% in the first nine months of 2022, according to a recent report by McKinsey & Co. Industry leaders expect […] Are all of those pandemic joggers now running for the exits?

Customer Experience 64

Customer Experience Retail Marketing Sales 64

Strategic Communications

DECEMBER 5, 2023

Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences. Yes, beer is sold and consumed at Leinie Lodge.

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

ACT

APRIL 25, 2024

Why personalised messages matter in sales outreach Every industry is crowded with multiple players offering similar solutions. Whether your small business caters to everyday consumers or C-suite decision-makers , you have to compete for every prospect’s attention. With its feature-packed CRM and marketing automation software, Act!

Sales 52

Sales Decision-making Media CRM 52

Xant

JUNE 23, 2021

At our summit, we’ll dive into what rev ops is, how your team should be using it, what trends to look for in the industry, and more. Get ahead of industry trends. Revenue operations cover sales and marketing operations for a centralized strategy from the top to the bottom. Hear from speakers who know what they are talking about.

Customer Experience 100

Customer Experience Decision-making B2B Marketing 100

Vantage Partners

JUNE 3, 2022

1 Shifting consumer demands and new digital solutions have been transforming the insurance industry in recent years, and many firms have leaned into the disruption. Now, those same companies are also collaborating with partners on integrated marketing and delivery models, joint product innovation, and customer support alliances.

Insurance 83

Insurance Publishing Digitalization Innovation 83

Arpedio

FEBRUARY 5, 2024

It refers to the untapped market segments and opportunities that exist within a given industry. By recognizing and strategically exploiting whitespace, companies can expand their reach, increase their market share, and ultimately drive revenue growth. Are there any unaddressed needs or pain points in the market?

Acquisition 52

Acquisition Decision-making Sales Innovation 52

Hubspot Sales

NOVEMBER 1, 2018

But how can you ensure your marketing efforts are aligned with the brand? When consumers visit your company website, view an ad, or check out your Twitter page, each piece of content should clearly communicate the business' core values and brand. It includes a credible promise of what the brand delivers to consumers.

Food and Beverage 139

Food and Beverage Value Proposition Innovation Decision-making 139

Nutshell

MARCH 5, 2024

And you may have also heard of lead nurturing, which is where you continue marketing to leads until they’re ready to buy. This strategy is straightforward, but as lead volume increases, it becomes more difficult and time-consuming to manage. This is the step where you assign leads to salespeople, who will then nurture those leads.

CRM 77

CRM Software Software Prioritization 77

Hubspot Sales

AUGUST 30, 2023

But what changes will it bring to the sales industry? This means AI will have a significant impact on the sales industry as well. AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35 billion in 2021 and is projected to reach USD 11.53

Decision-making 84

Decision-making Sales Profitability Artificial Intelligence 84

Hubspot Sales

JANUARY 19, 2021

It's the delicate practice of pinning down the right price to suit the right level of demand — operating at multiple price points, hoping to hit one that's on par with however enthusiastic consumers are about your product or service at any given moment. Several businesses across a variety of industries fit the bill described above.

Small Business 88

Small Business Profitability Marketing Meetings 88

Flevy

JANUARY 31, 2022

Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). The 3 Pillars of Product Launch Strategy are: Market-backed Analysis. Market-Backed Analysis. Darwinian Competitive Review. Capabilities-Forward Assessment.

Value Proposition 97

Value Proposition Customer Value Banking Innovation 97

Zendesk

JUNE 14, 2023

No matter which industry you’re in, your business will always face competition for customers—and when market forces turn into headwinds, keeping your most valuable assets can be especially challenging. That’s why embracing a customer-first strategy is essential.

Customer Experience 52

Customer Experience Customer Success Communication Marketing 52

Zendesk

AUGUST 12, 2021

Some marketing teams would treat that person like any other potential customer who lands on your site—but that’s a huge mistake. Consumers who explicitly express interest in your brand are worth more time and effort than someone who casually clicks on a social media ad. Consumers become SQLs when they show an intent to buy.

CRM 98

CRM B2C Media Decision-making 98

Hubspot Sales

FEBRUARY 19, 2024

The Opportunity: Fun in Fitness Business builders can tap into today’s fun-craving consumers and organize their own “animal fitness” classes. You can take care of the logistics and marketing. Even better, you can do this bodyweight exercise wherever there’s a floor, making it an easy way to break up a sedentary workday.

Logistics 89

Logistics Profitability Organization Marketing 89