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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Over the past 12 months, SAMA has established a knowledgeable point of view based on hundreds of webinars, the SAMA Experts Council and countless interviews with members.

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Buying Groups – How to Navigate Complex Buyer Structures

Upland

Buying groups, or buying committees, are often composed of 10 stakeholders but can have more. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. What is a Buying Group in B2B Sales?

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Influence Mapping: Why it’s Necessary to Your Sales Strategy

Upland

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. It can be used to: Identify the key stakeholders who need to be engaged in order to achieve your goals. Understand the relationships between stakeholders and how they influence each other.

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Eliminate the Disconnects that Undermine Your PMO’s Value

Planview

We talked about how the PMO can be one of your organization’s greatest strategic value drivers. And it starts with understanding the purpose they play in your organization. But first, don’t forget to register for our upcoming live webinar titled “Outcome over Outputs: How the PMO Can Enable Strategic Success.”

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The Enablement Profession at a Crossroads

Mike Kunkle

This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization. At least in those organizations, the enablement team was not seen as critical in difficult times or able to support the sales force in getting better results in a crunch.

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Spigit Webinar: Embedding Innovation into Company DNA, Featuring Cambia Health

Planview

Because of that, it should go without saying that the primary focus of this industry is, then, people — their experiences as doctors, patients, and other healthcare stakeholders — and innovation efforts should support that. Upcoming Webinar: Embedding Innovation into Company DNA. We look forward to seeing you there!

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Enablement is Hard. Do It Anyway.

Mike Kunkle

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. For the remaining steps, see the blog post already referenced above , as well as the webinar and the eBook , to optimize your efforts. It’s not a surprise.