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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership.

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

Red Star Kim

Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns and here are some current examples. So here is a Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit. Arcadis: The Sustainable Cities Index. The impact. Remit Consulting – Property benchmarking.

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How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

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CMO: Are you going to have a job in 2014

SBI Growth

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Consider this, Gartner says: “through 2015, 80% of social business efforts will not achieve the intended benefits”. Sales enablement tools can’t get a cursory review. User buyer examples: Sales reps by vertical.

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Sales Leadership: 5 Steps to Exceed your 2015 Quota

Sales Gravy

The end of the year is rapidly closing in and while everyone in your organization is focused on achieving their targets; as a sales leader it is crucial you are also focused on the new year. At this time of year I am working with each of my clients

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How to write the best sales resume: Tips and examples for 2022

Zendesk

But before they can even get to that point, they need to make their biggest sale ever: themselves. When you’re applying for a sales job, you’re essentially selling your value to a hiring manager. The hiring process is almost like a “sales funnel” if you think about the application stage through the onboarding stage.

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