Strategic Account Management Association

SEPTEMBER 22, 2020

Earlier this year, we took stock of the myriad forces impacting health care delivery and boiled everything down to four major health care trends that every SAM needed to know in 2020. Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. Where are we now?

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Red Star Kim

NOVEMBER 17, 2023

How a team rethink helped one brand go global (marketingweek.com) January 2023 Ontier (offshore law firm) – Rebrand for growth and innovation This UK headquartered offshore firm has 13 worldwide offices and is the largest law firm in Latin America. The external agencies help guard against the team becoming too insular.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

JUNE 7, 2023

Competitor strategies had to be inferred from the wide range of publicly-communicated content. However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. This enables early action to position your firm appropriately.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Aepiphanni

MAY 4, 2021

2020 showed us that adaptability is a must to survive the changing market. Innovation is something that companies should also utilize regularly in their everyday operations. However, more than original ideas, innovation should also factor in one important value: Trust. Building lasting relationships. Funneling to other offers.

Innovation 52

Innovation Brainstorming Profitability Onboarding 52

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Strategic Account Management Association

FEBRUARY 2, 2021

According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ).

Virtual Selling 520

Virtual Selling Suppliers Account Management e-Learning 520

Red Star Kim

OCTOBER 18, 2022

It focuses on people, purpose, collaboration and innovation. There is ample research evidence that in dynamic and complex business environments this traditional approach inhibits creativity and innovation and decreases motivation and productivity”. The book describes why we need to change, what needs to change and how to change.

Organization 130

Organization Innovation Leadership Management 130

Holden Advisors

JANUARY 25, 2022

Alternatively, if the competitors’ products offer similar value, innovating to add high value options allows for differentiation. After experiencing rapid pandemic induced growth in 2020, 2021 growth returned to normal. Older products can then be offered at a reduced price reflective of value.

Marketing 195

Marketing Customer Value Profitability Innovation 195

Red Star Kim

DECEMBER 12, 2023

For complex projects we must collaborate with those in other functional specialisms such as finance, technology, people and innovation. Delegates represented a variety of roles – many were MBD generalists covering a range of activities (planning, marketing communications, client listening, account management, campaigns, pitches etc).

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

Management 113

Management Co-Creation Communication Leadership 113

Red Star Kim

SEPTEMBER 29, 2023

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. Role of PR and external communications External communications are fundamental for raising awareness and increasing brand recognition.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

NOVEMBER 9, 2023

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

MARCH 17, 2023

And I attended the VR awards – without a headset – back in 2020. It is a new channel of communication that is still evolving – and so is it’s regulation. Although I was intrigued by some professional service firms who dipped their recruitment toe in virtual worlds through SecondLife in the early 2000s.

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

NOVEMBER 13, 2023

EQ covers a lot of the important abilities people need to support good communications and relationships. However, I do use a number of assessment tools in my coaching and development work. An important assessment that I use a lot is for Emotional Intelligence (EQ). kimtasso.com). kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Showpad

OCTOBER 9, 2020

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. 2020 has seen us shift to full remote work and tweak go-to-market strategies as the buyers’ needs are changing. The 2020 Enabling Excellence award winners.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Red Star Kim

JUNE 27, 2023

Achieve early sense-checking and promote bold and innovative thinking. 41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Red Star Kim

JANUARY 16, 2023

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. in 2020, -1.3% Client Experience (CX) and thought leadership remain top business development priorities.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

CMOE

NOVEMBER 2, 2023

As the modern workplace continues to evolve with a rich diversity of generations, embracing flexible leadership across these age groups is crucial for fostering collaboration, driving innovation, and achieving sustainable success in today’s dynamic business landscape.

Leadership 59

Leadership Communication Innovation Media 59

ClearPoint Strategy

DECEMBER 29, 2020

The actionable steps learned to create a strategic plan and invaluable relationships formed will benefit participating communities long into the future. One of those steps is Investment in Community. The post Investment in Community: 2020 Strategy and Performance Management Cohort Recap appeared first on ClearPoint Strategy.

Government 40

Government Management Customer Success Organization 40

MDI Training

MARCH 10, 2021

Effective change communication with PCM. How leaders successfully drive innovation. Most companies have been undergoing massive changes since the beginning of 2020. December 2020 | Leadership Impact | 0 Comments In the past five years, there has been an enormous increase in interest in purpose driven leadership.

Leadership 98

Leadership Digital Transformation Innovation Digitalization 98

Red Star Kim

JUNE 15, 2023

Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Flevy

MARCH 20, 2024

It’s designed to offer foundational knowledge on how ChatGPT operates, its capabilities, and the art of Prompt Engineering—essentially how to effectively communicate with the model to achieve desired outcomes. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Red Star Kim

SEPTEMBER 5, 2023

For any type of learning you connect neurons and change the way they communicate Brains consume about 30% of your body’s energy resources whilst being less than 20% of your body weight Dark chocolate can boost serotonin levels Your memory doesn’t get worse as you get older.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. These articles relate to marketing qualifications: New CIM professional marketing qualifications – 2020 (kimtasso.com). 22% pitches and tenders.

Digitalization 147

Digitalization Media Marketing Communication 147

Xant

APRIL 15, 2021

In 2017, 2018, and 2020, the ratio has declined from 3.0 with 2020 marking an average of 2 account executives for every 1 supporting SDR. In 2020, 75% of SD teams now report to sales, 15% report to marketing, and 10% report to revenue or sales ops. In 2020, these teams were 15.2% for marketing reports.

Sales 110

Sales Decision-making Organization Innovation 110

Mercuri International

SEPTEMBER 28, 2020

While that figure is expected to be roughly 5% less in 2020 (for obvious reasons), it’s predicted to rebound in 2021, rising 3% (Training Industry, 2020). Training Industry, 2020. Training Industry, 2020. ” The challenge. In 2019, the global spend on training was $370.3 The 2019 Gamification at Work Survey”.

Manufacturing 98

Manufacturing Innovation Communication Marketing 98

Aepiphanni

JUNE 29, 2021

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. billion in 2020, up from about $25.5 billion in 2020, up from about $25.5 An article on S&P Global covers this market movement. Author Katie Arcieri begins her article with an interesting trend.

Acquisition 64

Acquisition Digitalization Internet e-Learning 64

ProlifIQ

JANUARY 7, 2022

For any B2B selling organization leveraging Salesforce and Slack, this will innovate team account planning and account execution through collaboration,” said Eddie Hanson, President of Prolifiq. As Slack accelerates how we communicate, Salesforce ISV Partners need ways to help their customers capitalize on these new efficiencies.

Account Planning 52

Account Planning Innovation Account Management Communication 52

Mercuri International

FEBRUARY 23, 2021

Our survey consisted of a range of questions aimed at building a snapshot of workforce happiness across 2020, building on our previous discussions around the theme of ‘Grow your People’. How had this affected the way that teams communicated? And the frequency of that communication? Sign up to recieve the full report.

Remote Working 98

Remote Working Publishing Communication Innovation 98

MDI Training

APRIL 13, 2021

communication. Technical innovations have redefined teaching and learning. Top Tools for Learning 2020 (Hart, 2020) . ” (Jane Hart 2020). December 2020 | Leadership Impact | 0 Comments In the past five years, there has been an enormous increase in interest in purpose driven leadership. creativity.

Digitalization 98

Digitalization e-Learning Digital Transformation Leadership 98

Planview

APRIL 26, 2022

In some ways, the past few years have felt like an eternity – in others, it seems like we were just ringing in 2020 full of anticipation and hope. At the start of 2020, the need for Agile transformation was already knocking on the door of most major organizations. Not Communicating Vision and Strategy. Conclusion.

Innovation 52

Innovation Leadership Communication Organization 52

Planview

OCTOBER 11, 2022

But as with any innovation, IoMT product development and innovation brings risks that need to be considered. In this article, we’ll discuss the growing and rapidly evolving IoMT market and how manufacturers can effectively manage three critical risks when prioritizing IoMT innovations. 3 Challenges of IoMT Product Development.

Supply Chain 52

Supply Chain Cybersecurity Healthcare Innovation 52

Zendesk

AUGUST 3, 2021

In fact, Zendesk research revealed that 90 percent of tech decision makers said that 2020 accelerated the adoption of digital technology. Organizations that have increased their funding of digital innovation are 2.7x With Zendesk for work, IT teams can work together to serve employees across any communication channel.

Future of Work 98

Future of Work Remote Working Logistics Digitalization 98